Search Engine Marketing Specialist

New York City, NY (On-site)

$81K/yr – $135K/yrMid Level3+ years expFull time

Posted 4 days ago

Job Description

Responsibilities

Develop and implement successful SEM campaign across various platforms, including Google Ads, Bing, and other platforms
Conduct keyword research and analysis to identify valuable keywords and optimize campaigns for better performance
Write compelling ad copy and recommend effective landing pages to improve click-through and conversion rates
Monitor and analyze campaign performance data to identify areas of improvement and adjust campaigns accordingly
Stay up to date with industry trends new advertising platforms, and changes to advertising policies to ensure compliance and maximize campaign success
Collaborate with other marketing team members, such as comms planning, marketing effectiveness, site-merchandisers
Provide regular reports on campaign performance and communicate insights and recommendations to stakeholders
Manage SEM budgets and allocate spending to maximize ROAS
Available during Peak holiday season to ensure campaign performance
Conduct testing and other experiments to improve campaign performance and identify best practices

Requirements

Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 1 -3 years experience.
Experience in keyword research, ad creation, and landing page optimization.
Proficiency in analytic tools such as Google / Adobe Analytics to analyze campaign performance and make data-driven decisions.
Knowledge of bidding strategies and budget management to maximize key metrics and KPIs such as conversation rate, CPCs, ROI, ROAS.
Proven track record of successful SEM campaign management and achieving business goals.
Hands on experience with Skai platform (formerly Kenshoo), and shopping feed management tools like ProductsUp.
Certification such as Google Ads and Google Analytics are highly desirable.
Experience in testing and experimenting with different ad formats or hypotheses to optimize campaign performance.
Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.
Excellent communication and interpersonal skills, with the ability to work across functional lines and at many levels.

Benefits

Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement
Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Macy's

3.4 Glassdoor

Macy's is America’s store for life. The largest retail brand of Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site macys.com. Macy's inspires fashion exploration and discovery through the most desired family of exclusive brands for her, for him, for the home, and via our dynamic mobile and social platforms. We know the power of celebration, demonstrated through decades of memorable experiences created during Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. Macy's flagship stores – including New York City’s Herald Square – are internationally renowned and preeminent destinations for tourists. With the collective support of our customers and employees, Macy's builds community and helps make a difference in every market we serve, supporting local and national charities by giving nearly $50 million each year, plus 146,000 hours of volunteer service. For more than 160 years, Macy’s has, and continues to, make life shine brighter for our customers, colleagues, and communities.

New York, New York, USA

80K employees (6,853 in marketing)

www.macysjobs.com?rx_source=linkedincompanypage

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62% CEO approval