Search Engine Marketing (SEM) Senior Specialist at European Wax Center | Plano, TX

European Wax Center

Search Engine Marketing (SEM) Senior Specialist

Plano, TX (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive paid media strategy across PPC and YouTube to convert search demand into guest bookings for European Wax Center.

Own primary responsibility: convert intent into bookings across brand and product campaigns.
Must-have: 3+ years of PPC/YouTube and eCommerce campaign management with Google Ads certification.
Standout: Experience planning cross-channel campaigns with YouTube and Google Merchant Center.

Job Description

Responsibilities

Play an important role in EWC’s guest acquisition engine by converting user intent and search demand into guest bookings and revenue.
Architect brand and non-brand campaigns at the national and local levels across both evergreen strategies and key seasonal periods for EWC.
Consistently update campaigns and optimize them to hit primary and secondary KPIs.
Utilize keyword research and social listening tools to:
Plan for the launches of new products and service offerings.
Test a variety of ad copy while staying true to European Wax Center’s brand voice.
Consistently update brand, non-brand, and negative keyword lists.
Review quality score components and collaborate with the SEO team to improve ad relevance.
Leverage value-based bidding to optimize for and measure conversions that are relevant to campaign goals.
Plan and manage YouTube campaigns that drive brand awareness and consideration, using audience targeting, creative testing, and performance insights to maximize impact.

Requirements

Bachelor’s degree in marketing or related field preferred.
3-5 years of overall online advertising experience.
3+ years of experience managing PPC and YouTube campaigns including eCommerce (shopping).
1+ year of experience setting up and optimizing Google Performance Max campaigns.
Experience in Google Search Ads 360 preferred.
Experience working in other paid media channels (paid search, programmatic, etc) is a plus.
Advanced GA4 Expertise: At least 1-2 years of experience in Google Analytics 4, with proficiency in setting up custom tracking events, funnels, and goal conversions.
Hands-on experience managing enterprise-level tag management solutions (e.g., Google Tag Manager, Adobe Launch).
Demonstrated experience running and analyzing A/B and multivariate tests to inform web and media strategies.
Google Ads certification required.

Preferred

Ability to work independently and with minimal supervision.
Ability to adapt to the rapidly changing media landscape.
Ability to learn quickly and easily adapt to a dynamic environment.
Eager to be cross-trained in other paid media channels (paid social, programmatic, etc)
Authentic individual with impeccable integrity whose personal and professional values are consistent with EWC’s mission, vision and values.
Proficient in Microsoft Office Suite – Excel, Word, PowerPoint, Outlook.

Benefits

Medical, Dental, Vision coverage
HDHP with HSA (employer contribution)
Employer-paid life insurance and AD&D
Short- and long-term disability coverage
Mental health benefits and Employee Assistance Program
Wellness Reward Program
17 days PTO (increases with tenure)
11 Paid Holidays
Paid Parental, Adoption, and Foster Leave
1 Wellness/Mental Health Day

European Wax Center

3.0 Glassdoor

European Wax Center, Inc. (NASDAQ: EWCZ) is the largest and fastest-growing franchisor and operator of out-of-home waxing services in the United States. At more than 1,000 locations, we provide guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. We have revolutionized the waxing category with our innovative, signature Comfort Wax® and full collection of proprietary products to enhance and extend our guests' waxing services. Our brand is trusted, efficacious and accessible.

Founded in 2004

Plano, Texas, USA

7.7K employees (229 in marketing)

waxcenter.com/pages/about-us

43% recommend to a friend

42% CEO approval