Responsibilities

• Manage end-to-end SEM and biddable campaigns in Google Ads (including Performance Max and YouTube), ensuring alignment with overall marketing and campaign strategies.
• Create new SEM media campaigns as needed within Google Ads, including keyword planning, development of headlines and descriptions.
• Develop and manage budgets for SEM campaigns, ensuring efficient allocation of resources to increase return on investment.
• Manage SEM invoicing and work with finance and accounting teams to reconcile as needed.
• Support media planning and buying for additional platforms as needed (primarily programmatic DV360 & Demandbase).
• Operate effectively in a fast-paced environment supporting new products and evolving business needs.
• Lead full-funnel SEM strategy across lines of business (B2B/B2C) and target audiences that align with Freddie Mac’s overall business goals.
• Ensure seamless integration of SEM campaigns with other marketing channels and initiatives, enhancing overall campaign effectiveness.
• Stay current with industry trends, technologies and best practices in SEM and programmatic advertising, continuously adapting strategies to use new opportunities and provide best practices to wider team.
• Analyze campaign performance data to identify trends and insights, using this information to refine strategies and optimize overall effectiveness.
• Implement and manage tracking pixels, UTM parameters, goals and conversion tags as needed and measure results within Google Analytics 4.
• Prepare holistic data storytelling and campaign reporting including recommendations for business partners and stakeholders.

Requirements

• 5-7 years paid media experience required, with at least 2+ years’ experience leading SEM for large corporate brands.
• Bachelor’s degree in marketing, communications, business or related field (or equivalent experience).
• Comprehensive in-platform knowledge of Google Ads SEM planning, buying, campaign management, optimization techniques and budget management.
• Strong proficiency in Google Analytics 4, conversion tracking, tagging and attribution.
• Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in media performance.
• Exceptional written and verbal communicator with strong attention to detail.
• Programmatic paid media experience is a plus.
• Agency and finance/housing industry paid media experience a plus.

Preferred

• Programmatic paid media experience is a plus.
• Agency and finance/housing industry paid media experience a plus.
• Familiarity with data visualization tools, marketing automation, CRM, web analytics and other associated measurement tools.
• Familiarity with website development and content management systems.

Benefits

• Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs. Information on these benefit programs is available on our Careers site.