Responsibilities

• This role owns how Whisker is discovered across the modern search ecosystem—spanning traditional search engines, AI-driven answer engines, and emerging discovery surfaces.
• Reporting into the Director of Organic Growth (the “Loops” team), this role will operate search as a measurable growth channel—combining technical depth for onsite SEO, content strategy, and systems thinking to increase visibility, capture intent, and feed organic growth loops. Whisker’s brands should be showing up everywhere.
• This is not just a traditional SEO role as you will oversee how Whisker shows up across all of our organic channels in light of a changing search ecosystem. Candidate is responsible for building a scalable, performance-driven discovery system that drives compounding organic acquisition.
• Defines and leads Whisker’s search and discovery strategy across Google, YouTube, marketplaces, and AI-powered answer engines
• Evolves SEO into a broader “discovery layer”—ensuring visibility wherever customers search, ask, or explore
• Identifies and prioritizes high-impact surfaces for both brand and non-brand demand capture
• Builds and scales organic search as a performance channel with clear contribution to traffic, conversion, and revenue
• Identifies high-intent opportunities and ensures we win across the full demand spectrum—from problem discovery to product consideration
• Continuously optimizes for both capture (rank/visibility) and conversion (click ? action)
• Owns and influences the technical foundation that enables discoverability at scale (site architecture, crawlability, indexation, structured data, performance)

Requirements

• BA/BS in Marketing, Business, eCommerce, or related field
• 6+ years of experience in SEO with clear ownership of growth outcomes
• Proven ability to drive measurable impact in organic traffic, rankings, and/or revenue
• Deep understanding of technical SEO, content strategy, and search algorithms
• Experience adapting to or working with AI-driven search (SGE, LLMs, answer engines)
• Strong analytical mindset with experience using data to drive decisions and prioritization
• Familiarity with modern SEO tools (GSC, GA4, SEMrush, Screaming Frog, etc.) and emerging AI tooling
• Systems thinker—able to go beyond tactics to design scalable processes
• Comfortable working cross-functionally with engineering, content, product, and analytics teams
• Maintains confidentiality of proprietary information

Benefits

• Premium Medical/Dental/Vision insurance
• Paid parental leave
• Whisker Parents Program
• 1 day "pawternity" leave for new pet adoption
• Pet Insurance Discount
• 401K match
• Flexible spending accounts
• Company-paid short-term disability and life insurance
• Employee Assistance Program (EAP)
• Generous paid time off