School Marketing Consultant (1099 Contractor)

Responsibilities

• 1. Develop a Comprehensive Marketing Strategy: Conduct an assessment of CILA's current marketing, branding, communications, website, and social media presence; Identify opportunities to strengthen CILA's visibility and differentiate the school from other educational options; Develop a comprehensive annual marketing plan with clear goals, target audiences, strategies, priorities, timelines, and measures of success; Develop recommendations for allocating marketing resources and budget effectively; Establish key performance indicators (KPIs) to measure marketing reach, engagement, inquiries, applications, and enrollment; Develop a marketing calendar aligned with the school year, enrollment cycle, key events, and community activities.
• 2. Website Strategy & Revamp: Evaluate CILA's existing website for content, design, usability, accessibility, search engine optimization (SEO), and effectiveness in communicating CILA's value proposition; Develop recommendations for a website redesign or significant refresh; Improve website content and organization to make it easy for prospective families to understand: CILA's mission and educational model; Language-learning opportunities; Student experience; Academic programs; School culture and community; Enrollment and admissions process; Why families should choose CILA; Ensure the website effectively converts visitors into inquiries and prospective families; Coordinate with website developers/designers as needed and/or perform appropriate updates directly.
• 3. Social Media Strategy & Management: Assess CILA's current social media presence and identify opportunities for improvement; Develop a social media strategy appropriate for CILA's target audiences; Establish a consistent content calendar and posting schedule; Create or coordinate engaging content highlighting: Student learning and accomplishments; Language and cultural experiences; Classroom activities; Teachers and staff; School events; Family and community engagement; Enrollment opportunities; Recommend appropriate platforms and strategies for reaching current and prospective families; Monitor engagement and use performance data to refine the strategy.
• 4. Brand & Messaging: Evaluate CILA's current branding and messaging for consistency and effectiveness; Clarify CILA's unique value proposition and key messages for prospective families; Develop consistent messaging that can be used across the website, social media, print materials, presentations, and other communications; Recommend improvements to visual identity, photography, graphics, and other brand elements as appropriate; Develop messaging that effectively communicates the benefits of language learning and cultural exposure.
• 5. Enrollment & Community Outreach: Develop marketing strategies designed to increase awareness, inquiries, applications, and enrollment; Identify opportunities to reach prospective families through digital marketing, community partnerships, events, referrals, and other channels; Recommend strategies for maintaining relationships with prospective families throughout the enrollment process; Explore opportunities to increase CILA's presence within the local community; Help identify and leverage partnerships with community organizations, businesses, cultural organizations, and other potential partners.
• 6. Content Development: Develop or coordinate compelling marketing content, including: Website copy; Social media posts; Email campaigns; Digital and print marketing materials; Newsletters; Promotional materials; Enrollment communications; Establish recommendations and templates that allow CILA staff to maintain consistent communications after the engagement ends.
• 7. Analytics & Continuous Improvement: Establish appropriate tools and processes for tracking marketing performance; Monitor website traffic, social media engagement, inquiries, campaign performance, and other relevant metrics; Provide regular reports to administration regarding progress and results; Use data and audience feedback to continually refine marketing strategies.
• Initial Deliverables: Current-State Marketing Assessment; Comprehensive Marketing Plan; Website Improvement Plan; Social Media Strategy & Content Calendar; Brand & Messaging Recommendations; Enrollment Marketing Strategy; Measurement Dashboard/Reporting Framework; Implementation Roadmap.

Requirements

• Demonstrated experience developing and implementing marketing strategies.
• Experience with digital marketing, social media, and website strategy.
• Strong writing, editing, and communication skills.
• Ability to translate organizational goals into practical marketing strategies.
• Experience using analytics and performance data to evaluate marketing effectiveness.
• Strong project management and organizational skills.
• Ability to work independently and manage multiple priorities.
• Ability to collaborate effectively with school administration, staff, and board members.

Preferred

• Experience marketing schools, educational organizations, nonprofits, or community-based organizations.
• Experience with enrollment marketing or customer acquisition.
• Experience with SEO and digital advertising.
• Experience with website content management systems.
• Experience with photography, video, graphic design, or content creation.
• Familiarity with language learning, international education, cultural programming, or dual-language/immersion education.
• Experience working with limited marketing budgets and small organizations.