Responsibilities

• Drive product adoption through lifecycle marketing
• Lead the strategy and execution of multi-touch, lifecycle campaigns that increase activation and ongoing product usage
• Design and deploy behavior-based, personalized campaigns across email and LinkedIn to engage customers at scale
• Align campaign strategies to business objectives, customer needs, and defined KPIs
• Build and optimize data-driven audience strategies
• Partner with Data Science and Audience Operations to develop segmentation and targeting strategies using customer signals such as persona, product usage, and data modeling
• Identify opportunities to strengthen data foundations and improve scalability of lifecycle programs
• Translate product value into compelling narratives
• Develop clear, differentiated messaging that articulates product capabilities, value, and pathways to customer success
• Leverage internal tools for creative copywriting that brings messaging to life across campaign assets and channels

Requirements

• BA/BS degree in Marketing, Communications, Business, Digital Media or equivalent experience AND 2+ years of experience in marketing and/or business strategy
• 5+ years of experience in a SaaS-based environment

Nice to have

• Digital Marketing
• Data Analysis
• Project Management
• Narrative Storytelling
• Stakeholder Management

Benefits

• The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.