Responsibilities

• Develop and execute a comprehensive commercialization plan for each SAP solution including reviewing pricing and business contractual language.
• Develop and work with marketing on the launch communications plan for each solution which includes internal announcements, customer communications, partner notifications, press releases, and digital channel activations
• Manage the launch timeline and milestone tracking, maintaining visibility into launch readiness across all workstreams and escalating risks or blockers proactively
• Manage Competitive Intelligence to monitor analyze market trends (i.e. security compliances – CMMC, FedRAMP, DISA, etc.) across U.S. Public Sector and Defense Industry Base (DIB)
• Maintain up-to-date competitive intelligence and equip the sales team to win against key competitors
• Build or implement tools to optimize and manage the product launch process to support multiple launches concurrently

Requirements

• 10+ years of product launch, product marketing, commercialization and cloud software experience in the government industry (SAP Solutions experience is a benefit: SAP Cloud ERP, Business Technology Platform, SAP AI solutions, or others.)
• Lead product launches and market activations in close collaboration with product management and demand generation teams
• Self-motivated, strong business acumen, good judgment, attention to detail, objectivity, and accountability
• Strong project management capability to manage multiple concurrent launch workstreams with competing timelines and cross-functional dependencies
• Strong writing and content development skills to produce high-quality, customer-facing collateral independently including one-pagers, decks, white papers, and case studies
• Knowledge of key AI tools for how AI can support our overall product launch strategy
• 15% travel is required
• Candidates who live within a commutable distance to Herndon, Virginia are preferred

Preferred

• SAP Solutions experience is a benefit: SAP Cloud ERP, Business Technology Platform, SAP AI solutions, or others.

Benefits

• Constant learning, skill growth, great benefits.
• flexible working models
• SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best.