Responsibilities

• Run Marketing Program Management: Own timelines, workflows, and execution for run-focused marketing initiatives; Coordinate cross-functional communication between marketing, sales, product, creative, eCommerce, athletes, agencies and external partners; Maintain project calendars, deliverable trackers, activation schedules and budget oversight; Ensure all campaigns and activations are executed on time and aligned with brand standards.
• Marathon Sponsorship Coordination: Manage logistics and execution for major marathon and running event sponsorships; including outreach to new potential sponsors; Coordinate expo activations, booth staffing, product shipments, signage, athlete appearances and event deliverables; Serve as a liaison between race organizations, vendors and internal teams; Help develop and execute event marketing plans before, during and after race weekends; Track sponsorship deliverables, reporting and post-event recaps.
• Retail & Community Activation: Coordinate retail activations with run specialty accounts and key sporting goods partners; Assist run reps in planning in-store events, demos, grassroots activations and educational initiatives; Manage communication and scheduling with run reps, run clubs and regional field marketing support related to events; Ensure retail partners receive assets, samples, signage and campaign materials on schedule.
• Marketing Coordination: Support execution of integrated marketing campaigns across social media, PR, email, paid media, content, athlete partnerships and events; Coordinate production timelines with creative and content teams; Organize asset delivery, approvals and campaign documentation; Track marketing performance metrics and compile recap reports