Own end-to-end marketing program management and live-event activations within sports retail and endurance sponsorships.

• Run Marketing Program Management
• Own timelines, workflows, and execution for run-focused marketing initiatives
• Coordinate cross-functional communication between marketing, sales, product, creative, eCommerce, athletes, agencies and external partners
• Maintain project calendars, deliverable trackers, activation schedules and budget oversight
• Ensure all campaigns and activations are executed on time and aligned with brand standards
• Marathon Sponsorship Coordination
• Manage logistics and execution for major marathon and running event sponsorships; including outreach to new potential sponsors
• Coordinate expo activations, booth staffing, product shipments, signage, athlete appearances and event deliverables
• Serve as a liaison between race organizations, vendors, agencies and internal teams
• Help develop and execute event marketing plans before, during and after race weekends
• Track sponsorship deliverables, reporting and post-event recaps
• Retail & Community Activation
• Coordinate retail activations with run specialty accounts and key sporting goods partners
• Assist run reps in planning in-store events, demos, grassroots activations and educational initiatives
• Manage communication and scheduling with run reps, run clubs and regional field marketing support related to events
• Ensure retail partners receive assets, samples, signage and campaign materials on schedule
• Marketing Coordination
• Support execution of integrated marketing campaigns across social media, PR, email, paid media, content, athlete partnerships and events
• Coordinate production timelines with creative and content teams
• Organize asset delivery, approvals and campaign documentation