Responsibilities

• Design and orchestrate integrated account-based marketing programs that support acquisition, pipeline acceleration, customer expansion, cross-sell, and upsell targets
• Translate business priorities into multi-channel engagement strategies and program plans
• Partner with Sales and Business Development leadership to align marketing activities to account priorities and opportunity progression
• Coordinate execution across marketing teams and field activation resources
• Analyze engagement, pipeline, and program performance to identify optimization opportunities
• Communicate program plans, results, and recommendations to Marketing, Sales, and Business Development stakeholders

Requirements

• 7+ years of experience in B2B marketing, account-based marketing, field marketing, demand generation, or related marketing roles
• Experience designing and leading integrated marketing programs that drive pipeline generation, opportunity progression, customer expansion, and revenue growth
• Experience partnering with sales teams to develop account engagement strategies and support pipeline objectives
• Excellent communication, presentation, stakeholder management, and project management skills
• Bachelor's degree or equivalent experience
• Ability to travel occasionally, up to 10%

Preferred

• Strong understanding of account-based marketing principles and Enterprise go-to-market motions, and complex buying cycles
• Experience developing and executing account-based marketing (ABM) / account-based experience (ABX) strategies for named-account programs
• Experience using customer relationship management (CRM) and marketing automation platforms such as Salesforce and Eloqua
• Hands-on experience with account-based marketing and account intelligence platforms such as 6sense and/or Demandbase
• Experience leveraging intent data and account intelligence to improve marketing performance
• Experience supporting customer expansion, cross-sell, and upsell initiatives
• Experience within a B2B software-as-a-service (SaaS), Human Capital Management (HCM), or HR technology environment
• Experience supporting customer lifecycle, expansion, cross-sell, and upsell initiatives

Benefits

• flexibility that’s real
• benefits you can count on