Responsibilities

• B2B Funnel Reporting
• - Own the B2B pipeline funnel reporting process, tracking performance from MQL through SQL, Opportunity, and Customer.
• - Monitor funnel conversion rates, velocity metrics, and stage-to-stage drop-off trends.
• - Produce recurring pipeline performance reporting for executive leadership and business unit stakeholders.
• - Partner with Sales Operations and Marketing Operations to align lead qualification and routing methodologies.
• - Reconcile B2B enrollment activity with revenue and financial reporting.
• B2C Funnel & Enrollment Reporting
• - Own B2C enrollment funnel reporting across all Career Certified brands.
• - Analyze conversion performance from site visit through enrollment and purchase.
• - Track enrollment conversion rates by brand, channel, product, and source.

Requirements

• Minimum Educational Req: Bachelor's degree in Business, Finance, Marketing, Analytics, Economics, or related field; or equivalent combination of education and experience.
• Years of Experience: 5-7 years of relevant work experience in Marketing Analytics, Revenue Operations, Business Intelligence, Growth Analytics, or a related field.
• Required Technical Skills:
• Advanced Microsoft Excel
• Power BI, Tableau, QuickSight, or similar BI platform
• Salesforce CRM
• Google Analytics 4 (GA4)
• Microsoft Office Suite

Preferred

• SQL and data querying experience
• Paid media reporting platforms
• Affiliate marketing analytics platforms
• Email marketing and lifecycle marketing analytics tools
• Marketing attribution and customer journey reporting experience

Benefits

• Tuition reimbursement, subject to approval
• Paid company holidays (9 days off per year)
• Flexible Time Off (FTO), as described in the employee handbook
• Remote and collaborative work environment
• Voluntary participation in Career Certified’s medical, dental, and vision plans, as well as supplemental insurance options
• Voluntary participation in Career Certified’s 401k plan