Responsibilities

• Existing-customer campaigns in our customer-success/marketing systems — end to end, from idea to build to readout
• Retention, reactivation, and churn prevention across online and offline/agent channels
• Cohort, lifecycle, and NPS analysis to find and move the real LTV levers
• An AI-first workflow: segmentation, campaign build, content, and analysis, all accelerated with AI
• Cross-team partnership with Acquisition, Control Panel development, Customer Success, and central German teams
• First 90 days: you understand our cohorts, know where and why customers churn, and have shipped your first lifecycle experiments
• 6 months: retention and reactivation campaigns running on short feedback loops, with measurable movement and a clear NPS-to-churn narrative
• 12 months: a repeatable lifecycle-marketing engine contributing visibly to CLTV

Requirements

• Eager to grow fast in your career — you learn the content quickly and want to be coached
• Strong analytical mind. You're comfortable with data — cohorts, LTV, NPS — and you let it drive decisions
• A driver of cross-functional change. This role lives inside other teams' processes — so you have to want to get into the machinery and reshape it: go deep, form a point of view, and create alignment with process owners to actually change how things work
• AI-first. You reach for AI to do more, faster, and you're excited to get better at it
• Clear communicator who can turn analysis into a decision and a campaign
• Location - you are open and eager to work in our Center City Philadelphia office at least 3X a week.
• Travel - you would welcome the opportunity to travel internationally on occasion to meet global colleagues.

Preferred

• This is an early-career role for someone hungry to learn the craft and grow fast, with a lot of ownership from day one and direct coaching from the General Manager.
• AI-first workflow: segmentation, campaign build, content, and analysis, all accelerated with AI