Responsibilities

• Support the planning, execution, and measurement of retail media campaigns across digital retail media networks as TFD builds its retail media presence.
• Partner with relevant cross functional stakeholders to execute campaign setup, keyword and placement strategy, budget pacing, and day-to-day optimization.
• Own recurring reporting and performance tracking across retail media channels, translating platform data into clear updates and recommendations for retail and marketing leadership.
• Help build the foundational processes, tracking, and measurement frameworks this function needs for retail media marketing execution.
• Partner cross-functionally with Brand, Creative, Data, and Sales to keep retail media and in-store efforts consistent with broader marketing strategy.
• Manage day-to-day agency and vendor relationships supporting retail media, escalating strategic or contract-level decisions to retail marketing leadership.
• Stay on top of retail media industry trends, new ad formats and tools, and competitor retail activity, bringing recommendations back to the team as the function matures.

Requirements

• You have 5+ years of experience in retail media, shopper marketing, or performance marketing.
• You have working knowledge of retail media platforms, specifically Walmart.
• You’re comfortable translating campaign and retail performance data, such as ROAS, sales lift, share, conversion, into clear, actionable recommendations.
• You have experience managing agency or vendor relationships and juggling multiple concurrent projects.
• You’re comfortable with ambiguity, process-building, and evolving scope as TFD’s retail strategy takes shape.
• You have strong analytical and Excel skills and are comfortable working cross-functionally.
• You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions
• You’re an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail
• You are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously
• You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision making.

Benefits

• Dog-friendly office in SoHo
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug