Responsibilities

• Traffic & Sales Generation: Design and execute local promotional campaigns, store sales initiatives, and digital advertising strategies to drive store foot traffic and increase retail revenue.
• Traffic & Sales Generation: Coordinate marketing rollout plans for new location openings, ensuring strong local awareness and community engagement.
• Traffic & Sales Generation: Analyze traffic patterns using Dor
• Traffic & Sales Generation: Analyze sales and revenue using Square
• Social Media & Brand Storytelling: Manage dedicated Thrift social media accounts, creating engaging short-form video, reels, and stories that represent the daily energy of the stores.
• Social Media & Brand Storytelling: Serve as a present, comfortable visual host in stories to showcase merchandise, store impact, and special offers.
• Social Media & Brand Storytelling: Mission Connection & Impact: Articulate the "Face of Thrift" by consistently educating shoppers on how their store purchases and on-site donations directly fund APA!'s life-saving animal programs, rescue efforts, and shelter operations.
• Social Media & Brand Storytelling: In-Store Education: Develop clear in-store narrative touchpoints, signage concepts, and digital campaigns that bridge the gap between retail thrift shopping and APA!'s mission, turning casual thrifters into dedicated mission supporters.Help define the "Face of Thrift" by educating the public on how store purchases directly fund APA!'s overarching mission.
• Strategic Collaboration & PR: Partner with APA!’s primary social media team to coordinate quarterly collaborative posts and maintain a purposeful thrift presence across main channels.
• Strategic Collaboration & PR: Attend monthly in-person Advancement team meetings

Requirements

• Experience: 0–3 years of professional experience in retail marketing, social media management, communications, or public relations.
• Communication Skills: Excellent copywriting, short-form writing, and public speaking abilities.
• On-Camera Presence: Enthusiastic and comfortable appearing on social video, stories, and media interviews.
• Digital Marketing: Familiarity running targeted digital ads, managing social channels, and handling online reputation/review platforms.
• Organization & Boundaries: Ability to juggle competing requests from multiple store locations using structured intake processes.
• Flexibility: This is a full-time, on-site role with flexibility to travel to 8 different store locations in the greater Austin Metro area and work special events and Saturdays/Sundays as needed.
• Committed to embodying APA!’s Core Values: Innovation, Respect, Drive, Resourcefulness, and Inclusion and cultural values: Humble, Hungry, Smart
• Commitment to APA!'s customer experience expectations
• Passion for working well with staff, volunteers, and customers—helping all individuals feel successful, appreciated, and connected to APA!’s mission
• Strong commitment to volunteer engagement and support; dedicated to working well with volunteers across all roles

Benefits

• Austin Pets Alive! is proud to offer a competitive benefits package for full-time employees, including subsidized employer-sponsored medical coverage, subsidized and voluntary life insurance, voluntary dental, vision and short-term disability options, all effective the first day of employment. We also offer voluntary wellness and emergency sick plans, up to 2% match on 401(K) retirement plans, supplemental benefits, flexible spending accounts and additional life coverage. Full-time employees receive 10 paid holidays and accrue 10 days paid time off during the first year of employment, with an additional 5 days of PTO accrual upon completion of 12 months of employment. Employees will also receive professional development opportunities through APA!’s ongoing mission to advance our animal welfare professionals in our life-saving work.