Retail & Events Marketing Representative

Michigan, USA (On-site)

$43K/yr – $80K/yrEntry LevelFull time

Posted 3 months ago

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Job Summary

Drive in-person marketing at retail/events to generate qualified leads and in-home demos for All-Weather Seal of West Michigan.

  • Own booth presence across retail locations and events to attract and qualify homeowners.
  • Must-have: outgoing, people-first mindset with strong communication.
  • Standout: base pay with uncapped bonuses and clear growth paths.

Job Description

Responsibilities

  • Engage retail foot traffic by initiating energetic and confident conversations that stop passersby and spark interest.
  • Follow a proven script to guide conversations with homeowners, effectively identifying their needs and pain points related to windows, roofing, or bath solutions.
  • Create urgency and excitement by communicating limited-time promotions, giveaways, and the value of home improvement investments.
  • Educate customers on product benefits, company credibility, and the $15K giveaway to build interest and trust.
  • Qualify leads and schedule appointments with homeowners by collecting accurate information and securing commitments for in-home consultations.
  • Achieve daily and weekly appointment goals that convert into completed product demonstrations (“demos”) for the sales team.
  • Set up and tear down marketing booths at retail locations, home shows, and events, ensuring all displays meet branding and professionalism standards.
  • Maintain a clean, inviting booth space that attracts attention and reflects the All Weather Seal of West Michigan brand.
  • Collaborate with store staff and event organizers to ensure a smooth partnership and compliance with retail expectations

Requirements

  • Outgoing, people-first attitude—love talking and connecting!
  • Gritty, self-motivated, and driven to succeed
  • Strong communicator with great listening skills
  • Reliable transportation and availability for evenings/weekends as needed

Preferred

  • Previous experience in customer service, events, retail, or promotions is a bonus—but not required!

Benefits

  • Flexible Schedule: Full-time or part-time hours
  • Paid Training & Ongoing Coaching
  • Health Benefits: Medical, dental, vision
  • 401(k) with Company Match
  • Paid Time Off & Tuition Reimbursement
  • Referral Bonus Program
  • Clear Paths for Growth: Step into leadership roles like Team Lead, Brand Ambassador, Sales Rep, or beyond
  • Supportive, High-Energy Team – where your energy and personality shine
All Weather Seal of West Michigan Inc logo

All Weather Seal of West Michigan Inc

Founded in 1981, All-Weather Seal of West Michigan is a family-owned and locally rooted home improvement company with headquarters in Lowell, Michigan. With showrooms and offices across West and Northern Michigan—including Traverse City, Petoskey, Cadillac, Ludington, Big Rapids, Wyoming, Kalamazoo, and many more—we are committed to delivering lasting solutions that enhance homes and enrich lives.Our business is built on a foundation of expertise across multiple layers:🔹 Marketing & Community Outreach – We connect with homeowners through canvassing, call centers, home shows, events, and retail locations within major chains across West and Northern Michigan.🔹 Sales – Our team of professionals helps homeowners find tailored solutions, ensuring quality, value, and long-term satisfaction.🔹 Admin & Support – The backbone of our operations, ensuring a seamless experience from consultation to project completion.🔹 Production & Installation – Our skilled window, bath, and roof installers bring homeowners’ visions to life with expert craftsmanship and care.At All-Weather Seal, we are more than a home improvement company—we are a people-first company. Our mission is to improve lives through home improvement—not just for the homeowners we serve, but also for the team members who walk through our doors. From day one, we invest in their personal and professional growth, helping them build fulfilling careers and brighter futures.

Founded in 1981
Lowell, Michigan, USA
82 employees (22 in marketing)

Traffic Signals

Monthly Visitors
2.6K
Monthly Google Ads Budget
$21K
Traffic Source Mix
Search
30.3%
Direct
46.9%
Referral
5.8%
Social
15.6%
Paid
1.3%

Headcount Trend

Current headcount: ~83

Marketing Team

Marketing Team Size
22 (27% of company)
Marketing Roles Posted (Last 30 Days)
4