Responsibilities

• Own shopper marketing strategy and execution in close collaboration with the VP of Sales and retail account teams
• Develop and maintain trade marketing materials — sell sheets, retail presentations, feature support assets, and in-store signage
• Coordinate promotional calendars with the sales team — ensuring trade windows, LTO timing, and retailer activations are planned and executed on time
• Support line reviews and buyer meetings with commercial marketing assets that tell the brand story at shelf
• Track and report on promotional performance, sales lift, and in-store execution quality
• Own ecommerce marketing execution across Amazon, Instacart, Walmart.com, TikTok Shop, Shopify, and Faire
• Ensure all product detail pages (PDPs) are current, optimised, and correctly syndicated across all retail and ecomm platforms — Syndigo, 1WorldSync, Airgoods
• Lead Amazon marketing strategy — A+ content, brand store, sponsored ads, and Prime Day planning
• Manage TikTok Shop affiliate program
• Support Shopify DTC brand site with campaign landing pages, product updates, and promotional execution

Requirements

• 3–5+ years of experience in marketing, brand management, or a commercial marketing role — ideally at a growth-stage CPG or beverage brand
• Proven experience with trade and shopper marketing — understands how brands win at shelf, not just on social
• Hands-on experience with ecommerce platforms — Amazon Seller/Vendor Central, Shopify, TikTok Shop, or Faire
• Experience with CRM platforms — Klaviyo preferred — including list management, flows, and campaign reporting
• Familiarity with product content syndication — Syndigo, 1WorldSync, or similar
• Strong analytical skills — comfortable building reports, interpreting performance data, and making recommendations
• Excellent project management and organisational skills — comfortable managing multiple workstreams simultaneously
• Proficiency with Google Suite, Asana, Canva, and Adobe Suite
• Collaborative and solutions-oriented — thrives in a lean team where everyone owns their lane

Preferred

• Experience in better-for-you beverages, functional food, or natural CPG
• Familiarity with SPINS data, retailer portals, or syndicated data platforms
• Spanish language proficiency
• Experience working alongside or within a creative agency model
• Comfort with AI tools (Claude, ChatGPT) as business efficiency and workflow tools