Description

A. PURPOSE OF JOB 

The Retail Brand Specialist is responsible for driving sales and delivering excellent customer service while serving all visitors to the retail store and demonstrating the “Make Today Ridiculously Awesome” philosophy. The RBS will represent the brand appropriately and demonstrate knowledge and excitement about the brand story and values, while also providing operational support to the back of store operations.

B. JOB DUTIES 

• Customer Assistance: Providing exceptional customer service by greeting customers, understanding their needs, and offering assistance with product selection, colors, and styles.
• Sales Generation: Actively engaging with customers to promote products, highlight special offers or promotions, and upsell or cross-sell additional items.
• Product Knowledge: Developing a comprehensive understanding of Consuela’s merchandise, including the features, benefits, and materials of various items. Being able to provide accurate information and answer customer questions.
• Merchandising: Ensuring that products are neatly organized and displayed on the sales floor, including arranging displays, restocking shelves, and maintaining visual aesthetics.
• Cashier Duties: Operating the cash register, handling monetary transactions, processing credit card payments, and issuing receipts accurately. Following proper cash handling procedures and maintaining cash register accuracy.
• Inventory Management: Assisting with inventory control by monitoring stock levels, identifying fast-selling or slow-moving items, and notifying management of any discrepancies or restocking needs.
• Returns and Exchanges: Processing customer returns and exchanges according to store policies, inspecting items for damage or wear, and providing appropriate solutions, such as issuing refunds, store credits, or exchanges.
• Store Operations: Performing opening and closing procedures, such as setting up displays, organizing merchandise, maintaining cleanliness and tidiness of the store, and ensuring compliance with safety and security protocols.
• Customer Relationship Building: Building rapport with customers to foster long-term relationships and repeat business. This may involve remembering customer preferences, contacting customers regarding new arrivals or promotions, and providing personalized recommendations.

Requirements

C. EDUCATION and EXPERIENCE 

• High school diploma or equivalent
• Some work experience, preferably in a customer facing environment

D. KNOWLEDGE and SKILLS 

• Demonstrated understanding of the importance of excellent customer service and a willingness to learn
• Strong verbal communication skills and ability to pleasantly approach and engage a group of customers in conversation
• Demonstrated ability to work cohesively with a team for long periods of time
• Ability to read and respond appropriately to verbal and nonverbal social cues
• Ability to focus on detailed tasks and stay with the task through to completion
• Ability to learn product details quickly and be able to share information with customers
• Ability to learn and operate the POS system, including cash handling and transaction processing

E. COMPETENCIES 

• Positive attitude/empathy - perceives and understands the feelings and attitudes of others; places oneself “in the shoes” of another and to view a situation from their perspective
• Customer service focus - commitment to putting customers first and delivering a consistently high quality service
• Verbal communication - expresses thoughts effectively and convincingly, using appropriate verbal and non-verbal behavior to reinforce the content of a message
• Operations/process - facilitates flow of work for a process or procedure; sets up or follows ongoing procedures and suggests opportunities for improvement
• Initiative - proactive, self-starting, seizes opportunities and originates action to achieve goals
• Teamwork - works cooperatively with team members to achieve shared goals

F. SUPERVISORY RESPONSIBILITIES 

• None

G. PHYSICAL REQUIREMENTS 

• Ability to work standing for extended periods of time
• Ability to lift and carry large boxes 
• Visual acuity