Responsibilities

• Develop and execute strategic ongoing marketing initiatives and programs to target locals, tourists and private dining businesses to promote Chouette, Hanks and Little West Tavern as must-go restaurants in Columbus.
• Responsible for developing and implementing marketing strategies and deployment of strategies and tactics across social media, digital and creative design functions.
• Create, manage, and implement all-encompassing PR and marketing plans and programs, both short and long term, to increase revenue, generate foot traffic and build awareness.
• Plan and implement promotional campaigns to build awareness and drive visitation.
• Build CRM and email database campaigns to increase visitation and ensure repeat business.
• Work closely with the restaurant team to ensure alignment of programming and sales goals.
• Work closely with restaurant teams to promote events, seasonal menus, and unique offerings.
• Ensure consistent brand messaging across all channels and materials.
• Create marketing partnerships and promotions with suppliers, company business units, and complementary brands that drive revenue and access new audiences.
• Develop and manage email marketing campaigns, including content creation, audience segmentation, and performance tracking.