Residential Marketing Manager

Roanoke, VA (On-site)

$65K/yr – $70K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own field canvassing strategy and team development end to end, balancing hands-on coaching with scalable processes to hit lead and conversion targets.

  • Ownership: direct front-line canvassing, script optimization, and weekly coaching with Team Leads and canvassers
  • Metrics: monitor performance, adjust tactics, and own lead validation, data accuracy, and reporting
  • Context: collaborate with marketing on go-to-market plans and manage canvassing budget to drive market growth

Job Description

Responsibilities
  • Actively participate in door-to-door canvassing to master the process and set the standard
  • Train and coach team members in the field through real-time development and role modeling
  • Demonstrate and reinforce winning scripts, techniques, and customer engagement strategies
  • Train, and develop Team Leads and canvassers into high-performing sales professionals
  • Deliver ongoing coaching, role-play sessions, and performance feedback
  • Create a culture of accountability, energy, and results
  • Execute door-to-door marketing strategies that consistently generate qualified leads
  • Monitor team performance and adjust tactics to maximize conversion and efficiency
  • Ensure a world-class customer experience at every interaction
  • Manage day-to-day canvassing operations including scheduling, routing, and logistics
Requirements
  • 3+ years of leadership experience managing teams
  • Valid driver's license with clean driving record
  • Strong communication and coaching skills
  • Ability to balance strategy with hands-on execution
  • Proficiency in Microsoft Office (Excel, Word, PowerPoint preferred)
Nice to have
  • Passion for coaching, mentoring, and developing people
  • Comfortable working in the field daily, not just behind a desk
  • Strong understanding of sales processes, scripts, and closing techniques
  • Data-driven mindset-able to analyze performance and adjust strategy
  • High energy, competitive, and results-oriented
  • The desire to learn Door-to-Door Marketing.
Benefits
  • Medical, Dental, Vision
  • 401(k) with company match
  • Short Term Disability
  • PTO: Up to 15 days in year one
Renewal by Andersen of Central Virginia logo

Renewal by Andersen of Central Virginia

Renewal by Andersen of Central Virginia has been helping Central Virginia's home owners with all their replacement window and door needs since 1954. In 2000, we became the area's exclusive source for Renewal by Andersen Acclaim replacement windows, Ensemble Entry doors, and replacement patio doors. Only through RbA of Central Virginia will you have access to the complete selection of Renewal by Andersen's top quality products that feature FibrexTM material construction, the High Performance Low E4 glass system, TruSceneTM insect screens plus many more industry leading features and options. All of our projects are professionally installed by qualified installers and backed by one of the strongest warranties in the window and door industry.Call us today to schedule a free design consultation & an actual written estimate that includes installation! Showroom open by appt only. 804-210-5998

Founded in 1954
Henrico, Virginia, USA
67 employees (22 in marketing)

Headcount Trend

Current headcount: ~67

Marketing Team

Marketing Team Size
9 (13% of company)
Median Career Experience
14.5 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
3