Responsibilities

• Ongoing monitoring of brand social channels and conversations to identify high-impact engagement opportunities.
• Continuous active listening across follower interactions, comments, responses, and DMs.
• Analyze brand and cultural trends to inform creative considerations and subject-matter insights.
• Provide insights on subcultures and communities and translate them into actionable recommendations.
• Go beyond tracking to hypothesize and deliver a daily digest of observations and recommendations.
• Use third-party tools to manage brand pages and social presence.
• Follow escalation processes for fans with negative feedback when needed.
• Seek opportunities to insert the brand into social conversations around trending topics or with influencers/other brands.

Requirements

• A keen interest in marketing and experience across multiple social platforms (Facebook, Twitter, Instagram, TikTok, Pinterest, etc.).
• Ability to blend creativity and analytics to tell compelling stories from data.
• Innate curiosity and adaptable to new tools, platforms, and processes.
• Experience with social listening tools is a plus but not mandatory.
• Strong writing and verbal communication skills.

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits