Responsibilities

• Conduct analysis of primary and secondary research data to identify trends and key indicators. Gather and evaluate data from third-party sources provide recommendations to leadership.
• Contribute to quarterly estimates of domestic and international visitors by analyzing travel behavior.
• Prepare technical reports, briefing books, and presentations that translate complex data into clear insights.
• Design, develop, and manage surveys and focus groups, presenting methodology recommendations to leadership for approval.
• Build and maintain data visualizations to communicate findings effectively to internal and external stakeholders.
• Manage and track research contracts with outside vendors, ensuring all deliverables meet contract terms. Document all processes for recurring projects and maintain data in appropriate systems.
• Support internal staff with research requests regarding visitor estimates and economic impact. Participate in meetings to resolve problems and stay current on new industry developments.

Requirements

• Bachelor’s degree in Economics, Sociology, Psychology, Marketing, Statistics, or a related field.
• 2+ years of experience in a data research or analytical role.
• Ability to design survey questionnaires, analyze results in SPSS, and turn findings into actionable insights.
• Excellent organizational skills and attention to detail with demonstrated ability to prioritize workload, meet deadlines, and manage multiple projects.
• Ability to communicate research findings to non-technical audiences.
• Intermediate skill with Microsoft Excel, including the use of complex formulas.
• Proficiency in creating data visualizations using PowerBI or Microsoft PowerPoint.

Preferred

• Direct experience working for a Destination Marketing Organization (DMO) or a research firm serving the tourism industry.
• Experience utilizing SmartSheets.
• Familiarity working with CRM databases, specifically Salesforce.
• Advanced proficiency in Microsoft Excel and PowerPoint

Benefits

• Medical, dental, vision coverage
• 401(k) plan with a generous employer match
• Paid time off, including vacation, company holidays, and volunteer hours
• Professional development and tuition reimbursement