Responsibilities

• Own the creation and delivery of recurring client reports, including weekly, monthly, quarterly, and campaign-specific reporting.
• Translate performance data into clear insights, trends, and recommended actions.
• Partner with media teams to ensure reporting aligns with client goals, KPIs, and business outcomes.
• Improve the quality, consistency, and timeliness of client reporting.
• Help simplify complex data into reports that are easy for clients to understand and use.
• Build and maintain dashboards that clearly communicate campaign performance.
• Use tools like Funnel.io, Looker Studio, Tableau, Power BI, or similar platforms to aggregate and visualize data.
• Create scalable dashboard templates and reporting frameworks that can be used across multiple accounts.
• Ensure dashboards are accurate, clean, and structured around meaningful performance indicators.
• Work with internal teams to ensure conversion signals are properly defined, tracked, and reported.
• Use GA4 to analyze website performance, user behavior, traffic quality, and conversion paths.
• Use Google Tag Manager to help QA tags, events, pixels, and conversion tracking.
• Identify tracking issues, data inconsistencies, and reporting gaps.
• Partner with media teams, development teams, and platform reps to troubleshoot measurement issues.
• Improve the process of delivering reports to clients by creating more efficient workflows, templates, QA processes, and automation where possible.
• Help standardize reporting across accounts while allowing for client-specific customization.
• Document reporting processes, data definitions, and measurement frameworks.
• Reduce manual reporting work by improving data aggregation, dashboarding, and repeatable reporting systems.
• What success looks like: Clients receive accurate, timely, and insightful reports.
• What success looks like: Internal teams have clean dashboards and reliable data to make optimization decisions.

Requirements

• Experience in digital media reporting, marketing analytics, or performance marketing analytics.
• Strong working knowledge of GA4, including events, conversions, traffic sources, and user behavior reporting.
• Experience with Google Tag Manager and an understanding of how tags, pixels, and conversion events are implemented.
• Experience using Funnel.io or another data aggregation platform.
• Experience building dashboards in tools such as Looker Studio, Tableau, Power BI, or similar platforms.
• Ability to QA data and identify inconsistencies across platforms.
• Strong communication skills with the ability to explain data clearly to both internal teams and clients.
• Highly organized, detail-oriented, and comfortable managing multiple reporting deadlines.

Nice to Have

• Experience working in an agency environment.
• Familiarity with paid media platforms such as Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, YouTube, programmatic platforms, or similar channels.
• Experience working with CRM or offline conversion data.
• Understanding of lead generation, ecommerce, ROAS, CPA, CPL, LTV, and funnel-based measurement.
• Experience improving reporting workflows or building reporting infrastructure from the ground up.