Responsibilities

• Email Campaigns: Create, build, and optimize automated and promotional emails in Marketo and our CMS.
• Lifecycle Programs: Own member journeys from onboarding through re-engagement.
• Product Marketing: Turn product and offer launches into compelling member communications.
• Promotional Campaigns: Deliver high-volume pushes on tight turnarounds without losing quality.
• Segmentation and Personalization: Target campaigns by member preference, demographics, and behavior.
• Marketing Automation: Use Marketo or comparable tools to streamline workflows and cut manual steps.
• Performance Analytics: Measure results, spot trends, and feed them into the next optimization.
• Testing and Improvement: Find what is underperforming and fix it without waiting for direction.
• Remote Collaboration: Partner with sales, operations, and other teams across time zones so the customer journey stays seamless.
• AI-Enabled Marketing: Use modern AI tools for content, audience analysis, and campaign optimization. arrivia is committed to AI-driven innovation and expects our marketers to use AI to work faster and decide better.

Requirements

• 5+ years of marketing experience with a strong grasp of best practices and industry trends.
• Deep, hands-on email marketing expertise. This is the core of the role.
• Experience across lifecycle, product, and promotional marketing. Strength in several of these matters more than all of them.
• 2 to 5 years with Marketo or comparable marketing automation software, a significant advantage.
• Strong analytical skills and the habit of letting data drive decisions.
• Excellent written and verbal communication, with email content that resonates.
• Proven cross-functional collaboration and the ability to build relationships remotely.
• Comfort in a fast-paced, high-volume environment with quick turnarounds.
• Leadership qualities, initiative, and a proactive, go-getter mindset that shows up without an office around you.

Benefits

• Unlimited PTO
• Exclusive employee travel rates
• Medical, dental, and vision insurance
• 401(k)