Responsibilities

• Develop quarterly and monthly regional marketing plans based on market characteristics and sales objectives (e.g., product launches, seasonal promotions, in-store activations).
• Coordinate internal and external resources to ensure effective execution at both wholesale and retail levels.
• Ensure consistent brand messaging and high-quality campaign delivery across all touchpoints.
• Support wholesalers and key retail accounts in executing joint marketing initiatives to drive sell-through performance.
• Implement standardized in-store marketing activities, including product merchandising, POSM deployment, and sampling programs.
• Collect and analyze channel feedback to optimize regional marketing strategies.
• Work closely with regional sales teams and independently travel across states and cities as needed.
• Execute on-site campaign activation, training sessions, store visits, and field audits.
• Ensure efficient problem-solving and execution during field operations.
• Track key regional marketing KPIs (e.g., store participation, sales uplift, ROI).

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 2+ years of experience in regional marketing, trade marketing, or related roles
• Strong campaign planning and execution skills
• Data-driven mindset with strong analytical abilities
• Willingness to travel frequently across the U.S.
• Ability to manage multiple priorities in a fast-paced environment
• Strong problem-solving and communication skills
• Chinese language skills are preferred to support communication with headquarters

Preferred

• Chinese language skills are preferred to support communication with headquarters
• Familiarity with U.S. wholesale and retail channels (e.g., convenience stores, specialty retail stores) preferred

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance