Responsibilities

• Serve as the primary marketing partner for assigned branch General Managers and Operations leaders.
• Align marketing initiatives with revenue goals and seasonal demand
• Conduct regular check-ins with field leadership to identify opportunities in HVAC, Plumbing, and Electrical service lines.
• Ensure branch and internal teams understand promotions, financing offers, memberships, and cross-trade opportunities.
• Support local market competitiveness through structured planning and proactive communication.
• Lead rollout and localization of enterprise campaigns across HVAC, Plumbing, and Electrical.
• Ensure seasonal promotions (tune-ups, inspections, replacements, tax incentives, water heaters, etc.) align with operational readiness.
• Drive cross-trade marketing initiatives to increase lifetime customer value.
• Coordinate with digital, paid media, CRM, and call center teams to ensure campaigns convert to booked revenue.
• Partner with operations to ensure marketing supports both demand creation and demand capture.

Requirements

• 2+ years of marketing, field support, or administrative coordination experience (multi-unit, service-based, or demand-driven industries strongly preferred)
• Highly organized, energetic, and detail-focused with excellent time management skills
• Strong communication and interpersonal skills with the ability to build relationships across multiple teams
• Experience with customer-facing service or retail businesses, especially those requiring trust-building in non-recurring, demand-based purchase cycles
• Comfortable juggling multiple projects and deadlines in a fast-paced, high-growth environment
• Willingness and ability to travel to support branch marketing activations as needed