Regional Marketing Specialist, Media

New York City, NY (Hybrid)

$74K/yr – $84K/yrMid Level1+ years expFull time

Posted 7 days ago

Job Summary

You will own regional marketing enablement and events, translating global strategies into localized collateral, case studies, and programs that drive regional growth.

  • Own regional marketing enablement and collateral localization
  • Drive partner and client events and regional storytelling
  • Align with sales to deliver localized insights and assets

Job Description

Responsibilities

  • Regional Marketing Specialist is a critical connector between global marketing strategies and regional sales execution.
  • Responsible for orchestrating regional marketing initiatives across North America and LATAM, this role directly fuels business growth by localizing brand messaging, designing pitch-winning collateral, and managing high-impact client events.
  • By acting as the strategic marketing voice for the region, you will ensure our sales teams are equipped with localized insights, tools, and content necessary to win market share.
  • Collateral Creation & Asset Localization Work closely with regional sales leaders to prioritize marketing requirements and adapt global assets for local markets, integrating regional data, translated copy, and targeted messaging.
  • Manage the complete life cycle of ready-to-use sales enablement resources, such as inventory guides, slide decks, media kits, and vertical event one-sheets, while ensuring strict adherence to brand standards.
  • Partner directly with sales teams to build compelling customer case studies and testimonials that highlight ROI and strategic audience targeting.
  • Day-to-Day Operations & Cross-Functional Coordination Facilitate the marketing onboarding process for new supply and demand partners by curating business descriptions, logos, and value propositions.
  • Direct tactical efforts with freelance designers, oversee the end-to-end publishing of segmented monthly newsletters, and champion joint marketing initiatives with key regional clients.
  • Act as the dedicated voice of the region within the global marketing organization to maintain clear regional visibility.
  • Events, Summits & Logistics Management Coordinate execution logistics for major regional events, including segment production and LATAM translation management for our annual programmatic customer summit.

Requirements

  • Experience: 1-3 years of experience in media sales, marketing, or content production within a fast-paced regional or sales-aligned environment.
  • Technical Skills: Strong copywriting, editing, project management, and cross-functional project execution capabilities.
  • Tools & Software: Proficiency in CRM and marketing automation platforms (e.g., HubSpot), project management tools (Asana), and Google Workspace.
  • Core Competencies: Highly organized self-starter capable of managing competing priorities and tight deadlines with minimal supervision.

Benefits

  • Comprehensive Benefits: Employer-provided Health Care coverage and unlimited access to a virtual healthcare platform.
  • Wellness & Fitness: $500 annual Wellness fund (in local currency) for health, fitness, specialist fees, and office set-up.
  • Paid Time Off: Minimum 3 weeks vacation, 5 floater days, 5 sick/personal days, 2 volunteer days, and 3 paid training days.
  • Retirement Savings: 401k matching (100% match on the first 2% of eligible earnings, and 50% match on deferrals between 2% and 6%).
  • Office Perks: Meal allowance for employees working from centralized offices (Tuesday–Thursday).
  • Giving Back: Charitable Donation Matching for causes aligned with Broadsign's Core Values.
  • Family Support: Parental leave salary supplement to support you during important life transitions.
  • Growth & Development: 3 paid training days per year, a dedicated yearly budget for professional development, and ongoing opportunities for educational assistance.

Salaries

Posted range

$74K/yr – $84K/yr

Taken straight from the job posting.

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Regional Marketing Specialist, Media

Broadsign Careers · New York City, NY · Hybrid