Regional Marketing Specialist, Media

New York City, NY (Hybrid)

$74K/yr – $84K/yrMid Level1+ years expFull time

Posted 7 days ago

Job Summary

Regional marketing lead for NA and LATAM who translates global campaigns into localized assets, enables sales with tailored collateral and case studies, and drives regional events and cross-functional coordination.

  • Own regional activation and asset localization
  • Collaborate with sales on case studies and events
  • Coordinate logistics for regional programs

Job Description

Responsibilities

  • Regional Marketing Specialist is a critical connector between global marketing strategies and regional sales execution.
  • Responsible for orchestrating regional marketing initiatives across North America and LATAM, this role directly fuels business growth by localizing brand messaging, designing pitch-winning collateral, and managing high-impact client events.
  • By acting as the strategic marketing voice for the region, you will ensure our sales teams are equipped with localized insights, tools, and content necessary to win market share.
  • Collateral Creation & Asset Localization - Work closely with regional sales leaders to prioritize marketing requirements and adapt global assets for local markets, integrating regional data, translated copy, and targeted messaging.
  • Manage the complete life cycle of ready-to-use sales enablement resources, such as inventory guides, slide decks, media kits, and vertical event one-sheets, while ensuring strict adherence to brand standards.
  • Partner directly with sales teams to build compelling customer case studies and testimonials that highlight ROI and strategic audience targeting.
  • Day-to-Day Operations & Cross-Functional Coordination - Facilitate the marketing onboarding process for new supply and demand partners by curating business descriptions, logos, and value propositions.
  • Direct tactical efforts with freelance designers, oversee the end-to-end publishing of segmented monthly newsletters, and champion joint marketing initiatives with key regional clients.
  • Act as the dedicated voice of the region within the global marketing organization to maintain clear regional visibility.
  • Events, Summits & Logistics Management - Coordinate execution logistics for major regional events, including segment production and LATAM translation management for our annual programmatic customer summit.

Requirements

  • Experience: 1-3 years of experience in media sales, marketing, or content production within a fast-paced regional or sales-aligned environment.
  • Technical Skills: Strong copywriting, editing, project management, and cross-functional project execution capabilities.
  • Tools & Software: Proficiency in CRM and marketing automation platforms (e.g., HubSpot), project management tools (Asana), and Google Workspace.
  • Core Competencies: Highly organized self-starter capable of managing competing priorities and tight deadlines with minimal supervision.

Benefits

  • Comprehensive Benefits: Employer-provided Health Care coverage and unlimited access to a virtual healthcare platform.
  • Wellness & Fitness: $500 annual Wellness fund (in local currency) for health, fitness, specialist fees, and office set-up.
  • Paid Time Off: Minimum 3 weeks vacation, 5 floater days, 5 sick/personal days, 2 volunteer days, and 3 paid training days.
  • Retirement Savings: 401k matching
  • Office Perks: Meal allowance for employees working from centralized offices (Tuesday–Thursday).
  • Giving Back: Charitable Donation Matching for causes aligned with Broadsign's Core Values.
  • Family Support: Parental leave salary supplement to support you during important life transitions.
  • Growth & Development: 3 paid training days per year, a dedicated yearly budget for professional development, and ongoing opportunities for educational assistance.
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Broadsign

4.3 Glassdoor

We believe in a world where bold creativity inspires bright ideas. Where screens drive growth, build excitement and prompt innovation. Where digital interactions inspire conversations and connect communities. Where digital and real-life experiences collide. We’re making it easier than ever for publishers, agencies and brands to harness the power of digital out-of-home and connect with audiences across the globe. Lighting up airports, shopping malls, health clinics, street corners and more, our platform powers screens at the heart of people’s lives.

Founded in 2004
Montreal, Quebec, CAN
393 employees (17 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$74K/yr – $84K/yr

Taken straight from the job posting.

See all Broadsign salaries

Marketing Team

Marketing Team Size
17 (4% of company)
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity

Funding History

  • Nov 2025
    Private Equity

Traffic Signals

Monthly Visitors
77.4K
Monthly Google Ads Budget
$67K
Traffic Source Mix
Search
46.9%
Direct
40.9%
Referral
7.4%
Social
3.5%
Paid
1.1%

Headcount Trend

Current headcount: ~393

Recent News

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Regional Marketing Specialist, Media

Broadsign · New York City, NY · Hybrid