Regional Marketing Project Manager

Irvine, CA (On-site)

$127K/yr – $158K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own field marketing execution across regions, turning strategic goals into actionable divisional plans and coaching coordinators to deliver on-brand experiences across communities.

  • Field Execution: translate regional strategy into concrete field programs and signage/assets production.
  • Team Enablement: coach Field Marketing Coordinators for consistent, high-quality delivery.
  • Operational Alignment: connect regional leadership with division teams to ensure timely, brand-consistent launches.

Job Description

Own field marketing operations across regions, translating strategic objectives into executable divisional plans while maintaining brand integrity and timely delivery.

Responsibilities include leading day-to-day field execution, aligning regional and divisional strategies, coordinating with the Regional Director of Marketing and Regional Integrated Marketing Manager, and overseeing signage and event collateral design and production. You will coach Field Marketing Coordinators and ensure marketing support stays responsive to evolving sales needs.

  • Lead and manage the day-to-day execution of field marketing efforts, ensuring high-quality implementation and alignment with regional and divisional marketing strategies.
  • Lead the operational link between regional leadership and division teams, translating strategic objectives into executable plans while maintaining brand integrity and timely delivery.
  • Lead and manage the collaboration with the Regional Director of Marketing and Regional Integrated Marketing Manager to operationalize annual marketing goals into clear, actionable divisional execution plans.

Requirements cover education, 5-7 years in home building/real estate/consumer-facing industries, strong organization, communication, and travel for coaching across divisions, plus proficiency with digital tools and Microsoft Office.

  • Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
  • Minimum 5 - 7 years of relevant experience in home building, real estate, or consumer- facing industries.
  • Strong organizational and time management skills; able to manage multiple deadlines across various communities.
  • Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
  • Resourceful and solution oriented.
  • Monthly travel (3-4 assigned divisions) for field coaching, support of local marketing initiatives execution oversight, and as needed gap coverage.
  • Demonstrate confidence in using digital and analytical tools to monitor and optimize alignment between the online experience and Welcome Home Centers.
  • Knowledge of Microsoft office applications is required.

Benefits include health, retirement, parental leave, adoption assistance, generous vacation and holiday policies, referral bonuses, home purchase discounts, and inclusive programs.

  • Health insurance plans, including Medical, Dental, and Vision coverage
  • 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%
  • Paid Parental Leave and an Associate Assistance Plan
  • Education Assistance Program and up to $30,000 in Adoption Assistance
  • From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies
  • New Hire Referral Bonus Program
  • Home Purchase Discounts
  • Everyone’s Included Day
Lennar logo

Lennar

Lennar Corporation, founded in 1954, is one of the nation's leading builders of quality homes for all generations. Lennar builds affordable, move-up and active adult homes primarily under the Lennar brand name. Lennar's Financial Services segment provides mortgage financing, title and closing services primarily for buyers of Lennar's homes and, through LMF Commercial, originates mortgage loans secured primarily by commercial real estate properties throughout the United States. Lennar's Multifamily segment is a nationwide developer of high-quality multifamily rental properties. LENX drives Lennar's technology, innovation and strategic investments. For more information about Lennar, please visit www.lennar.com.

Founded in 1954
Miami, Florida, USA
9.6K employees (512 in marketing)