Responsibilities

• Partner with Regional Operations, Clinic Manager(s), and lead providers to define annual marketing goals and growth priorities.
• Develop and maintain the yearly marketing calendar, mapping out campaigns, key moments, and promotional initiatives across all channels.
• Lead monthly and quarterly planning sessions to ensure marketing strategies align with business objectives and clinic performance.
• Represent marketing within the Vos Collection Regional Operations and Clinic teams, contributing to discussions on patient acquisition, brand growth, and reputation.
• Build and execute integrated marketing plans that elevate brand visibility, drive lead generation, and support patient retention.
• Oversee campaign planning, creative execution, and performance tracking across digital, social, and in-clinic initiatives.
• Collaborate with the Vos Collection marketing and creative teams to ensure consistency and share best practices.
• Manage and update all clinic website(s) to keep treatment content, provider bios, and Before & After galleries current and engaging.
• Identify and execute improvements to SEO, user experience, and conversion rates.
• Partner with Vos Collection and agency teams to design and optimize landing pages for campaigns, promotions, and patient funnels.
• Plan and deploy email newsletters, promotions, and educational content aligned with the marketing calendar.
• Manage patient lifecycle communications across email and SMS — including lead nurturing, consultation reminders, reactivation, and retention campaigns.
• Collaborate with Vos Collection CRM and HubSpot teams to develop automated journeys that enhance patient engagement and loyalty.
• Monitor open rates, CTRs, and conversion metrics to continuously optimize performance.
• Lead overall content strategy and oversee three Marketing Specialists responsible for daily execution across Instagram, TikTok, Facebook, and YouTube.
• Guide content creation, photography, and video production that highlight providers, treatments, and brand storytelling.
• Track social analytics and adjust strategy to improve reach, engagement, and lead conversion.
• Build relationships with local media, influencers, and brand partners to strengthen visibility and credibility.
• Coordinate with PR Agency for earned media, speaking engagements, and industry recognition opportunities.
• Plan and execute in-clinic events, VIP experiences, and community activations that drive awareness and loyalty.