Responsibilities

• You will own the Top of the US Funnel to establish our footprint, focusing heavily on generating and capturing demand while the rest of the GTM team focuses on conversion and closing.
• Step 1: Demand Generation (Cold ICP → Awareness): Turn our cold US Ideal Customer Profile (ICP) into highly aware prospects. You'll design and execute regional campaigns, leverage digital channels, and create buzz to get Risk Ledger on the radar of US security leaders.
• Step 2: Demand Capture (Awareness → Leads): Turn that awareness into high-intent inbound leads. You'll manage hands-on campaign execution in HubSpot (including lists, emails, landing pages, forms, workflows, and tracking) to capture interest.
• Field & Event Activity: Plan and deliver targeted US event activity; including intimate dinners, roundtables, webinars, and partner sessions, designed to spark meaningful conversations/pipeline with target accounts.
• Content & Message Localization: Collaborate with the UK marketing team and local freelancers to adapt core messaging. You'll ensure our campaign assets, event copy, email sequences, and blogs speak fluently to the nuances of the US cybersecurity and risk market.
• Feedback Loop: Act as our eyes and ears on the ground. Bring local market insights back to the wider team to help us understand what is resonating, which channels are working, and where we should double down.

Requirements

• The Cyber Startup Blueprint: You have "zero-to-one" marketing experience in a B2B cybersecurity, risk, compliance, or GRC startup. Ideally, you've been part of an early-stage team (Pre-Seed or Seed) and helped scale that marketing motion through to Series A or B.
• Top-of-Funnel Masters: You have 3–5 years of B2B marketing experience with a proven track record in heavy demand generation and demand capture. You know how to get a technical audience to lean in.
• HubSpot Operators: You possess strong, hands-on HubSpot skills and understand how to build, track, and optimize clean marketing operational workflows.
• Autonomous Builders: You don't need a playbook handed to you. You are comfortable working closely with sales, managing multiple campaign deadlines, and executing independently across events, content, and digital channels.
• Commercial Mindset: You treat marketing as a revenue driver, not a coloring department. You understand how your top-of-funnel efforts directly feed into the broader sales machine.

Preferred

• Deep familiarity with supply chain risk, third-party risk management (TPRM), or highly regulated industries.
• Experience supporting a UK/European company entering the US market.
• Exposure to modern GTM tools and tech stacks (e.g., ABM platforms, intent data, LinkedIn Ads, Salesforce, Clay, Lemlist, Factors.ai).