Responsibilities

• oversees driving demand generation and pipeline acceleration through an innovative mix of marketing programs and collaborating with key stakeholders.
• plan and execute integrated campaigns to increase brand awareness, lead joint marketing efforts with partners, drive lead generation and customer advocacy, assist in converting sales opportunities into new customers.
• understand the overall business goals and work collaboratively with the broader team (sales and marketing) to successfully plan, coordinate, launch and measure marketing events and programs to meet those goals.
• plan, develop, manage project and budget to ensure successful implementation of integrated marketing programs and events for demand generation, pipeline building and acceleration, and customer advocacy
• collaborate with internal and external teams including global and regional teams to capitalize on the marketing mix with emphasis on ensuring a healthy pipeline for sustainable growth
• build strong partnership and drive close alignment with stakeholders, develop joint marketing programs and events, ensure strong internal and external collaboration to deliver business outcomes
• partner with sales leadership to develop and implement pipeline building and acceleration programs based on the business priorities
• ensure marketing programs are executed flawlessly and meet goals to drive maximum pipeline
• collaborate with regional and global marketing operations team for lead management and generate regular reports to review
• forecast, measure, analyze, refine, improve and report on impact of marketing programs on monthly and quarterly basis

Requirements

• You should have full time university degree in Marketing, business, communications or related disciplines, MBA or master’s degree is a plus
• marketing experience in a B2B industry
• speak perfect English
• travel internationally
• solid experiences with IT, Hi-tech preferably with experiences with Cloud/SaaS business solutions and Financial Services industries
• strong project leadership experience with medium to large-scaled projects such as virtual and physical B2B events, be able to manage project team
• strong experiences of developing and executing successful demand generation programs to drive pipeline and deliver revenue
• self-starter who is committed to the job and seeks empowerment and accountability; with positive and can-do attitude
• proven organizational skills and ability to prioritize and manage multiple tasks, events and projects independently
• analytical skills and experiences, be comfortable with working with data for regular business reporting

Preferred

• MBA or master’s degree is a plus

Benefits

• Maternity leave: Transition back with 3 days per week in the first month and 4 days per week in the second month
• Civil Partnership: 1 week of paid leave if you're getting married. This covers marriages and civil partnerships, including same sex/civil partnership
• Family care: 4 weeks of paid family care leave
• Recharge days: 4 days per year to use when you need to physically or mentally needed to recharge
• Study leaves: 2 weeks of paid leave each year for study or personal development