Responsibilities

• Own the North America region marketing plan, aligned to global and regional GTM priorities, sales targets and pipeline objectives.
• Localize and execute global and regional campaigns for the North America market.
• Manage end-to-end execution of regional marketing initiatives to drive demand, pipeline, and revenue impact.
• Support and execute multi-channel demand generation programs across North America, including integrated regional campaigns, email, nurture, and digital activation, sales-aligned field initiatives.
• Work cross-functionally with Portfolio Marketing, Campaign Operations, Marketing Operations, Web, Creative, Content, and Social teams to ensure timely, high-quality delivery.
• Plan and execute North America regional marketing events, including in-person and virtual events, partner-led initiatives, executive briefings, roundtables, and webinars.
• Own event timelines, logistics, vendors, budgets, and stakeholder communications.
• Ensure post-event follow-up, reporting, and sales handover are completed effectively.
• Support and execute ABM programs targeting priority North America accounts.
• Align regional marketing activity with account plans and sales priorities.

Requirements

• Proven experience in field marketing or regional marketing within B2B (technology, SaaS, or professional services preferred).
• Strong track record of executing demand generation, events, and sales-aligned field programs.
• Experience working closely with sales teams and aligning marketing activity to pipeline and revenue goals.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong organizational skills with experience managing multiple campaigns, events, and priorities simultaneously.
• Data-driven mindset with the ability to translate insights into actionable recommendations.

Preferred

• Exposure to account-based marketing (ABM) programs.
• Experience working in a regional or multi-country market (North America highly preferred).

Benefits

• Enterprise benefits including but not limited to: medical, dental, vision, and paid time off