Drive cross-brand portfolio marketing for a regional hospitality group, aligning brand ecosystems, assets, and budgets to boost occupancy and revenue.

• Own audits of Brand.com, OTA channels, and asset lifecycles to improve content and conversion.
• Must-have: 3–5 years in field or digital marketing within Marriott, Hilton, IHG, Hyatt, or Wyndham ecosystems.
• Standout: Proven ability to translate marketing data into revenue growth and RevPAR impact.

Responsibilities

• Act as the primary resource for all branded marketing systems (e.g., Marriott Global Source, Hilton Lobby, IHG Concerto, etc.).
• Conduct thorough, recurring audits of Brand.com and Third-Party (OTA) channels to ensure content accuracy, SEO health, and conversion optimization.
• Identify and activate high-value merchandising opportunities within each brand’s ecosystem to maximize property visibility.
• Audit and manage the lifecycle of photography and visual assets, ensuring all properties meet or exceed brand-specific standards.
• Support the paid media strategy for your portfolio, ensuring ad spend is optimized across direct channels and OTAs to drive optimal revenue and ROAS.
• Partner with Sales and Revenue Management counterparts to align marketing tactics with occupancy gaps and RevPAR targets.
• Use data-driven insights to identify underperforming channels and implement recovery strategies.
• Work in lockstep with corporate marketing teammates to integrate portfolio-wide initiatives with property-specific needs.
• Review monthly/quarterly performance reports to determine actionable opportunities to grow revenue.
• Consult with GMs to develop and manage property marketing budgets, ensuring every dollar is allocated to high-impact activities.

Preferred

• Deep familiarity with Marriott Digital Services (MDS), Hilton’s Amplify program, or IHG’s marketing toolkits.
• Analytical Thinker: you can look at reporting and immediately investigate the “why” behind the numbers.
• Communicator: you are a master at translating marketing data; you can explain ROAS to a General Manager and brand compliance to a corporate stakeholder with clarity.