Regional Marketing Manager

Charlotte, NC (Remote)

$70K/yr – $85K/yrMid Level3+ years expOther

Posted 6 weeks ago

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Job Summary

Own regional marketing execution with end-to-end ownership of planning, budget, and measurement, while coaching dealers and the sales team to drive product adoption in the field.

  • Growth Infrastructure: Align regional priorities with assets and training to accelerate lead generation and sales collaboration.
  • Marketing Asset Management: Develop in-market assets and ensure data collection and proofing milestones with the design team.
  • Channel & Partner Enablement: Coordinate with dealers, contractors, and national partner programs to drive program uptake and local insights.

Job Description

Responsibilities

  • As a steward of the local business, the Field Marketing Manager propels key regional priorities and owns the planning, budgeting, coordination, and measurement of regional marketing efforts.
  • Promotes the existing product offering and drives new product adoption in the market.
  • Plays an integral role in developing marketing assets and sales literature alongside the design team – ensure required data is collected and proofing milestones are met.
  • Locally promotes national partner programs to highlight the value of doing business with our brands. Schedules customer meetings in tandem with the local sales team to gather customer insights and feedback on programs.
  • Work with Training Manager to ensure all customer engagement training opportunities are supported in market - working in partnership with local business units.
  • Provide marketing and campaign planning guidance to key dealers and contractors in an effort to generate leads and increase sales of Belgard products through cooperative marketing.
  • Ensure adherence of the Belgard brand standards in the market.
  • Act as a marketing communications expert in providing best practice guidance to sales teams.

Requirements

  • Bachelor's Degree in Marketing or Business or similar degree
  • 3+ years of marketing or sales experience
  • Excellent communication skills – not only written and verbal, but able to effectively influence cross-functionally
  • Adept in MS Office products, especially PowerPoint and Excel
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
  • Ability to travel up to 20-30%

Preferred

  • Experience in the building & construction industry is a plus, but not required

Benefits

  • Highly competitive base pay
  • Comprehensive medical, dental and disability benefits programs
  • Group retirement savings program
  • Health and wellness programs
  • An inclusive culture that values opportunity for growth, development, and internal promotion
Oldcastle APG logo

Oldcastle APG

As a global industry-leading manufacturer of concrete building and hardscape products, Oldcastle APG covers a wide spectrum of applications – from the structural masonry used in erecting cityscapes and urban centers to the finishing touches of a backyard oasis.Pavers, patio slabs, stone veneer, retaining walls, architectural block, composite decking, dry mix concrete, fertilizers and mulches are but a few categories where Oldcastle APG leads the marketplace. Our customers are serviced through a network of 200+ manufacturing facilities.For more than 30 years, our brands have set the standard for design, technical acumen and thought leadership in their related categories – helping consumers, design and landscape professionals craft their vision from concept to installation.

Founded in 1978
Atlanta, Georgia, USA
3K employees (156 in marketing)

Traffic Signals

Monthly Visitors
16.6K
Traffic Source Mix
Search
43.4%
Direct
44.7%
Referral
6.2%
Social
4.4%
Paid
1.2%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
104 (3% of company)
Median Career Experience
15 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$15K
Last Raise
$15K
Debt Financing, 5 years ago

Funding History

  • Oct 2020
    Debt Financing • $15K

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