Regional Marketing Manager

Responsibilities

• The Regional Marketing Manager – Africa is responsible for leading regional marketing strategy, performance, and capability development across MSI’s Africa markets.
• The role owns the translation of global brand and product strategy into high-impact regional marketing approaches, ensuring consistent, insight-led execution that drives demand generation, client reach, and commercial performance.
• As a regional leader, the postholder sets direction, defines standards, and drives accountability across country programmes (CPs), ensuring marketing is strategically aligned, performance-driven, and delivering measurable impact.
• The role operates at both strategic and operational levels—shaping marketing approaches, influencing senior stakeholders, and building country capability—to ensure MSI’s marketing is effective, scalable, and locally relevant.
• This role requires strong contextual understanding of Africa markets, including experience working directly with country teams, agencies, and diverse consumer segments.

Requirements

• Significant experience (typically 6–8+ years) in brand or marketing management
• Significant experience working within Africa markets is essential, including on-the-ground experience and strong understanding of local consumer behaviour, channel dynamics, and operational realities.
• Experience managing or overseeing agencies and integrated campaigns
• Experience leading and influencing in-country marketing teams across multiple markets, including driving accountability for performance and delivery
• Experience working in healthcare, social marketing, FMCG, or regulated service environments
• Experience operating in culturally diverse and resource-variable contexts
• A degree in marketing, communications, business, public health or a related field is desirable, or equivalent professional experience.