Responsibilities

• Support the development and execution of the annual marketing plan aligned with regional and global business objectives, with a dedicated focus on dental laboratory growth and digital workflow adoption.
• Adapt and execute global campaigns, sales assets, digital content, and event materials for the North American dental laboratory market.
• Support go-to-market strategies for new product launches, workflow solutions, service offerings, and strategic market initiatives.
• Monitor brand and business KPIs, assess tactical marketing execution, and leverage insights to recommend strategic improvements.
• Develop and execute integrated marketing programs that increase awareness, lead generation, customer retention, and technology adoption within dental laboratories.
• Partner with Academy teams to promote educational programs, workshops, webinars, and training initiatives that support customer success.
• Manage and maintain the social media presence for the Design Services team, including content planning, campaign execution, customer success stories, thought leadership, and performance reporting across relevant social channels.
• Collaborate with Design Services leadership and subject matter experts to develop engaging content that showcases case studies, workflow expertise, service capabilities, and customer outcomes.

Requirements

• 3-5 years of experience in marketing, product marketing, or a related field
• Experience in the dental, dental laboratory, medical device, or healthcare technology industry preferred
• Proven experience developing and executing integrated marketing programs, customer engagement initiatives, and brand strategies within the North American market.
• Strong understanding of the dental laboratory ecosystem, including CAD/CAM workflows, digital dentistry, scanning technologies, restorative workflows, and laboratory production processes preferred
• Experience managing social media channels, content strategy, and digital engagement programs for business audiences.
• Understanding of the medical device regulatory environment
• Strong communication and presentation skills with the ability to engage technical, commercial, and customer audiences
• Ability to balance long-term strategic direction with practical implementation and execution
• Willingness to travel to industry events, customer sites, and strategic partner meetings throughout North America
• Excellent communication and presentation skills

Benefits

• Comprehensive medical benefits, 401k
• A unique opportunity to work in a global, innovative MedTech company.
• A collaborative and international work environment.
• The chance to contribute to strategic partnerships that can transform digital dentistry practices.