Responsibilities

• Own and execute integrated regional marketing programs that support pipeline creation, deal acceleration, and account engagement across North America. Translate business priorities into clear marketing plans and coordinate execution across channels including webinars, digital programs, regional events, nurture, and partner activity.
• Act as a strategic marketing partner to sales leaders and regional teams. Align on priorities, target accounts, campaign objectives, and follow-up expectations. Ensure marketing programs are clear, usable, and relevant to revenue teams.
• Partner with internal stakeholders to support account-based and named-account marketing programs. Help shape campaign messaging, audience strategy, offers, and coordination across teams to improve engagement and conversion in priority accounts.
• Lead regional workshops, field programs, and other targeted activations in partnership with the events team and other internal partners. This role is responsible for program ownership and execution, while event logistics may be supported by other team members.
• Support priority business segments with coordinated marketing activity. This may include aligning with segment sales leaders, supporting webinars and virtual programs, managing regional campaign timelines, and ensuring execution stays on track across multiple workstreams.
• Work closely with digital marketing, content, product marketing, marketing operations, events, and subject matter experts to ensure campaigns are launched effectively, messaging is aligned, and stakeholders stay informed.
• Monitor program performance using campaign engagement, pipeline influence, and other relevant reporting. Use insights to improve messaging, targeting, channel mix, and execution over time.

Requirements

• Bachelor’s degree in marketing, business, or a related field
• 5+ years of B2B SaaS marketing experience
• Experience in field marketing, regional marketing, demand generation, or integrated campaign management
• Experience partnering closely with sales teams and supporting revenue-focused marketing programs
• Exposure to account-based marketing, named-account programs, or highly targeted campaign execution
• Strong project management skills and ability to manage multiple stakeholders and timelines
• Experience working cross-functionally with digital, content, operations, and events teams
• Familiarity with marketing and sales systems such as Salesforce, Marketo, ON24, and project management tools such as Asana
• Strong communication skills and ability to turn business needs into actionable marketing plans
• Comfortable working in ambiguity, building process, and improving how work gets done over time
• Ability to travel up to 25% across North America for regional events, workshops, sales meetings, and team collaboration

Preferred

• Experience marketing to enterprise audiences
• Experience supporting complex or multi-stakeholder sales motions
• Experience with regional workshop programs, webinars, or partner-driven campaigns
• Familiarity with reporting on campaign influence, pipeline contribution, and engagement metrics

Benefits

• An opportunity to work in a values-driven, performance oriented, dynamic and growth focused culture
• We support a remote working environment with a one-time home office allowance and subsidized monthly internet allowance
• Competitive health benefits, dental plans, and retirement savings plan (RRSP, 401K plan etc.)
• Annual fitness allowance
• Mental health support provided through access to Calm Premium meditation app and access to Talkspace
• Access to Udemy, internal training programs, annual training allowance and certifications (if applicable), and High Talent Programs