Responsibilities

• Developing custom and leveraging corporate strategic and communications plans for local marketing campaigns, including Grand Openings, reaching target customers with relevant and timely messaging to meet campaign objectives and goals.
• Prospecting, analyzing, evaluating, negotiating and securing local sponsorships through legal agreements that are aligned with Publix Marketing strategic priorities, including but not limited to food and wine festivals, sporting events, art/music festivals, and runs/races.
• Hiring and effectively managing third-party suppliers and activation agencies, and assigning tasks to the Corporate Marketing Communications Coordinator, to carry out our sponsorship strategies and objectives.
• Marketing SPOC for the Retail business partners, managing all Marketing support requests.
• Fiscally responsible management of allocated budgets for assigned campaigns.
• Assist in the annual Marketing planning process (i.e., communicating resources needed to support Retail business partners during Playbook planning).
• Serves as primary management contact for external partners as it pertains to sponsorship/special event marketing
• Provides regional input for divisional communication planning to increase brand awareness and market share
• Advocates marketing innovation and quality improvement and
• Manages special divisional marketing-related assignments

Requirements

• Bachelor’s degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience
• Four years of combined Marketing Communications experience in developing marketing strategy briefs, media planning and managing project budgets
• Must have a minimum of 1 year experience of sponsorship and activation work experience
• Knowledge of marketing strategies, principles, processes, tools, techniques and best practices
• Knowledge of consumer behaviors and trends, the grocery industry and Publix’s competitors
• Knowledge of the effectiveness, strengths, limitations, and basic relative costs of various media channels, including multicultural channels (i.e. POP, direct mail, print, digital, social, broadcast, etc.)
• Skilled in analyzing, media and market research data, financial data, consumer research reporting
• Budget management skills
• Ability to prospect, analyze, negotiate and execute sponsorships and events, including activations.
• Demonstrates superior leadership and communications skills to all levels of support and management

Preferred

• Master of Business Administration or equivalent experience
• Six years of combined Marketing Communications experience in developing marketing strategy briefs, media planning, managing project budgets including 2 years Field Marketing experience in a large company/retailer with budget management responsibilities
• Intermediate knowledge of SharePoint
• Knowledge of the grocery industry and competitors
• Knowledge of Retail and other Publix Support Departments’ operations

Benefits

• Employee stock ownership plan that contributes Publix stock to associates each year at no cost
• An opportunity to purchase additional shares of our privately-held stock
• 401(k) retirement savings plan
• Group health, dental and vision plans plan
• Paid Time Off
• Paid Parental Leave
• Short- and long-term disability insurance
• Tuition reimbursement
• Free hot lunches (buffet-style) at facilities with a cafeteria
• Visit our website to see all of our benefits: https://jobs-beta.publix.com/benefits/