Responsibilities

• Develop and execute regional demand generation plans that drive qualified pipeline growth, achieve funnel addition targets, and deliver key commercial objectives across Northeastern & CAN North American Zones.
• Partner with regional commercial teams to identify target accounts, define growth opportunities, establish quarterly activation plans, and align marketing investments with business priorities.
• Lead the planning and execution of customer engagement programs and events, including strategy development, project coordination, stakeholder alignment, event execution, and post-event follow-up.
• Collaborate across Regional Marketing, Product Management, and Content Marketing to deliver integrated campaigns, support product positioning, and maximize business impact.
• Measure and optimize marketing performance through lead management, funnel analysis, market intelligence, CRM utilization, and application of Danaher Business System (DBS) tools to drive continuous improvement.

Requirements

• Bachelor's degree in business, Marketing, or a relevant Life Sciences Field.
• Minimum five (5) years' experience in Marketing discipline.
• Experience managing marketing projects such as content development, campaigns, or events, with knowledge of the marketing funnel through to the sales process.
• Strong leadership, communication, collaboration, and project management skills with proven ability to drive and manage initiatives in a matrixed environment (empowering others to lead).

Benefits

• Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.