Regional Marketing Manager at Asbury Automotive Group | Draper, UT

Asbury Automotive Group

Regional Marketing Manager

Draper, UT (Unknown)

Salary Not AvailableMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own channel-led marketing planning and cross-functional launches with a focus on SEM, SEO, and display to drive revenue and KPIs.

Growth & Demand: Own marketing objectives and channel mix including SEM, SEO, and Display to lift revenue.
Campaign & Launch Ownership: Conceptualize ideas and execute product launches with operations and department heads.
Compliance & Measurement: Ensure digital properties meet legal standards and drive KPI improvements with leadership.

Job Description

Responsibilities

The Marketing Manager will coordinate and develop marketing policies, programs, and campaigns to increase sales and revenue for the company.
Formulates plan for marketing objectives and leveraging SEM, SEO and Display to their fullest
Works with Operational Marketing Manager and other department heads on strategic planning
Drives KPIs by working with the MMD(s) and department heads on best practices and areas of opportunity
Conceptualizes marketing ideas and product launches
Ensures that all Asbury digital properties comply with legal and compliance standards set forth by state & federal law as well as all applicable manufacturer covenant requirements
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
Performs other related duties to benefit the mission/vision of the organization

Requirements

Bachelor’s degree in ecommerce/marketing or a related field
Possesses leadership qualities and the ability to manage vendor marketing executives
Well versed in SEM, Display and Local SEO
Skilled in ROI calculations, A/B Testing and Excel

Preferred

Previous experience preferred or automotive experience

Benefits

Paid holidays & paid time off
Paid training
Stock Awards (select management and front-line team member’s eligible)
Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans
Up to 12 weeks paid pregnancy leave (disability leave)
Paid Parental Leave
Health savings
Flex spending accounts (tax free)
Short-term and Long-term disability plans
Life Insurance (Whole Life and Term)

Asbury Automotive Group

4.0 Glassdoor

Asbury Automotive Group, Inc. (NYSE: ABG), headquartered in Sandy Springs, GA, a suburb of Atlanta, is one of the largest automotive retailers in the U.S., with 2024 revenues over $17 billion. As of September 30, 2025, Asbury operated 175 new vehicle dealerships, consisting of 230 franchises and representing 36 domestic and foreign brands of vehicles. Asbury also operates Total Care Auto, Powered by Landcar, a leading provider of service contracts and other vehicle protection products, and 39 collision repair centers. Asbury offers an extensive range of automotive products and services, including new and used vehicles; parts and service, which includes vehicle repair and maintenance services, replacement parts and collision repair services; and finance and insurance products, including arranging vehicle financing through third parties and aftermarket products, such as extended service contracts, guaranteed asset protection debt cancellation, and prepaid maintenance. Asbury is recognized as one of America’s Fastest Growing Companies 2024 by the Financial Times, a World’s Most Trustworthy Companies 2024 & 2025 by Newsweek, and one of America’s Most Successful Small-Cap Companies by Forbes for 2026.

Founded in 2002

Duluth, Georgia, USA

4.4K employees

www.asburyauto.com

79% recommend to a friend

84% CEO approval