Responsibilities

• Develop, organize, implement, evaluate, educate and direct the facility's public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
• Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
• Assist the Administrator and department directors in the development and use of marketing and public relations policies and procedures and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations programs.
• Monitor the facility's marketing and public relations policies and procedures at least annually and make changes as necessary
• Oversee the development, implementation, and tracking of customer satisfaction surveys.
• Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the facility is accurate and fully descriptive.
• Ensure that all employees follow established policies and procedures governing the release of information.
• Provide training to facility in internal communications through the use of bulletin boards, committee meetings, newsletters, brochures, public announces, etc.
• Conduct monthly departmental meetings concerning our marketing and public relations programs and activities.
• Provide creative support for activity and social services departments in developing resident programs, publications, etc., as necessary.

Requirements

• Bachelor's Degree from an accredited college/university, or equivalent. (Ten (10) years' experience in marketing/ public relations in a health care setting may be recognized in lieu of a bachelor's Degree.)
• Proficiency in Microsoft Suite products.

Preferred

• Master's Degree in Marketing preferred or MBA.