Responsibilities

• Develop and execute scalable regional marketing programs that support new business growth, retention, cross-sell, and pipeline development.
• Partner with regional leadership and sales teams to identify market-specific opportunities, priorities, and campaigns aligned with enterprise goals.
• Localize and deploy national marketing initiatives to ensure relevance and effectiveness within regional markets, while operating within established national guardrails.
• Centers of Influence (COI) and New Business Marketing Programs
• Carrier Partnership Marketing Strategy and Enablement
• Prospect Marketing and Demand Generation Programs
• Designing scalable, repeatable national programs that can be deployed across regions.
• Establishing frameworks, and best practices for regional adoption.
• Partnering with national and regional stakeholders to ensure successful execution and adoption.
• Analyze campaign performance and regional marketing metrics to provide insights, recommendations, and ROI reporting.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 7+ years of experience in B2B marketing, preferably in insurance or financial services industry.
• Ability to write and communicate effectively and professionally across multiple mediums including digital, social, and print.
• Proficiency in full Microsoft Office suite, especially with PowerPoint.
• Proficiency and knowledge of marketing systems and social media platforms for business utilization, with LinkedIn, Facebook, and Instagram.

Preferred

• HubSpot is a plus.

Benefits

• Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
• Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
• Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
• Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.
• Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations.