Responsibilities

• Brand & Business Leadership
• Own the overall U.S. vision, strategy, and growth agenda for -196, including annual operating plans and three-to-five-year strategic planning.
• Lead the development and execution of integrated brand strategies that build equity, increase household penetration and trial, and accelerate velocity and distribution.
• Own overall brand performance, identifying opportunities and making recommendations to accelerate growth.
• Serve as the senior U.S. brand steward for -196, ensuring a consistent and differentiated consumer proposition across all touchpoints.
• Lead regular business reviews with senior leadership, providing a clear perspective on performance, opportunities, risks, and actions.
• Identify emerging consumer occasions, whitespace opportunities, and potential areas for future expansion.
• Team Leadership & Development
• Lead, coach, and develop a marketing team of approximately eight, including the Senior Brand Manager and broader brand team.
• Set clear priorities, roles, and expectations while creating a high-performance, collaborative team culture.

Requirements

• 12–15+ years of progressive brand marketing experience, including significant RTD brand marketing experience as a requirement, ideally complemented by experience in beer, spirits, beverage, or another high-growth consumer category.
• 5+ years of people leadership experience, with demonstrated success leading, developing, and motivating high-performing marketing teams.
• Experience leading a sizable brand or business with meaningful P&L, budget, and investment responsibility.
• Demonstrated success building and scaling brands, particularly challenger, emerging, or high-growth brands.
• Strong track record developing integrated brand strategies and translating them into measurable consumer and commercial growth.
• Deep experience across creative development, media, innovation, consumer activation, and commercial execution.
• Strong consumer instincts with the ability to identify emerging cultural trends and translate them into brand opportunities.
• Highly analytical and comfortable using consumer, syndicated, financial, and commercial data to make decisions.
• Proven ability to influence senior leaders and navigate complex global and cross-functional organizations.
• Comfortable operating in ambiguity and building the strategy and operating model rather than relying on an established playbook.

Preferred

• Ideal Profile: A commercially minded brand builder who has successfully taken a consumer brand from an emerging growth opportunity to meaningful scale. This person should bring the creativity and consumer orientation of a strong marketer, the discipline of a business leader, and the leadership capability to develop a team of eight while influencing senior stakeholders across Suntory Global Spirits.