Responsibilities

• The Regional Marketing Leader is responsible for driving scalable, high-impact regional marketing strategies that support revenue growth, pipeline development, retention, and cross-sell across assigned regions.
• This role partners closely with regional leadership, producers, and national marketing to execute consistent, measurable marketing programs aligned to enterprise growth priorities, including Accelerate and other national initiatives.
• In addition to regional support, this role owns and leads select national marketing initiatives that are developed centrally and deployed across regions to ensure consistency, efficiency, and enterprise-wide impact.
• The Regional Marketing Leader prioritizes initiatives that increase SQLs, strengthen carrier and COI relationships, improve customer retention, and deliver measurable ROI—while reducing one-off, low-impact, and administrative-driven marketing activity.
• Develop and execute scalable regional marketing programs that support new business growth, retention, cross-sell, and pipeline development.
• Partner with regional leadership and sales teams to identify market-specific opportunities, priorities, and campaigns aligned with enterprise goals.
• Localize and deploy national marketing initiatives to ensure relevance and effectiveness within regional markets, while operating within established national guardrails.
• Centers of Influence (COI) and New Business Marketing Programs
• Carrier Partnership Marketing Strategy and Enablement
• Prospect Marketing and Demand Generation Programs

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 7+ years of experience in B2B marketing, preferably in insurance or financial services industry.
• Ability to write and communicate effectively and professionally across multiple mediums including digital, social, and print.
• Proficiency in full Microsoft Office suite, especially with PowerPoint.
• Proficiency and knowledge of marketing systems and social media platforms for business utilization, with LinkedIn, Facebook, and Instagram.
• Experience with HubSpot is a plus.

Benefits

• We go beyond standard benefits, focusing on the total well-being of our teammates, including:
• - Health Benefits : Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
• - Financial Benefits : ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
• - Mental Health & Wellness : Free Mental Health & Enhanced Advocacy Services
• - Beyond Benefits : Paid Time Off, Holidays, Preferred Partner Discounts and more.