Responsibilities

• Own and drive a portfolio of regional marketing initiatives aligned to Private Bank growth priorities, client engagement objectives, and business development goals.
• Partner directly with bankers, investment teams, product specialists, and business leaders to understand commercial objectives and translate them into targeted marketing strategies and campaigns.
• Develop integrated marketing plans that support client acquisition, client engagement, cross-sell opportunities, thought leadership promotion, and business growth.
• Lead end-to-end execution of marketing programs across multiple channels, ensuring alignment with business priorities and client needs.
• Identify opportunities to enhance the client experience through innovative marketing approaches, content strategies, and engagement programs.
• Serve as a trusted marketing advisor to business stakeholders, providing guidance on campaign strategy, audience targeting, messaging, and engagement opportunities.
• Drive collaboration across regional, NAM, and global marketing teams to maximize program effectiveness and consistency of execution.
• Monitor performance of marketing initiatives and recommend optimizations based on data, insights, and business outcomes.
• Develop and execute marketing campaigns and initiatives supporting key business priorities, investment themes, market outlooks, and client engagement opportunities.
• Lead planning and execution of client and prospect events, thought leadership activations, and business development programs.

Requirements

• 6-10 years of marketing experience, preferably within financial services, wealth management, private banking, asset management, or a related industry.
• Demonstrated experience developing and executing strategic marketing programs that drive business outcomes.
• Strong ability to partner with senior business stakeholders and translate business objectives into marketing strategies and campaigns.
• Proven project leadership skills with experience managing multiple initiatives from concept through execution.
• Experience with client engagement programs, event marketing, content marketing, thought leadership campaigns, or integrated marketing initiatives.
• Strong analytical mindset with the ability to interpret performance data and generate actionable insights.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to influence and collaborate effectively across a highly matrixed organization.
• Familiarity with Salesforce, marketing technologies, and marketing performance reporting.
• Deep understanding of the Ultra High Net Worth (UHNW) client segment, including the unique needs, expectations, behaviors, and decision-making dynamics of Private Bank clients and their families.

Preferred

• Experience supporting planning, reporting, budgeting, and business management activities is a plus.

Benefits

• medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.