Responsibilities

• Regional Strategy & Leadership Serve as a strategic partner to Regional Managing Principals, Office Managing Directors, Practice Area Leaders, and Shared Service Leaders to drive regional growth, market positioning, and business expansion. Develop an annual regional strategic plan alongside regional leadership. Create integrated marketing, communications, and business development plans that align firmwide priorities with regional opportunities and measurable performance goals. Leverage client insights, market intelligence, and competitive analysis to identify opportunities, allocate resources, and inform strategic decision-making. Build alignment and drive execution across a complex, matrixed organization through collaboration, influence, and stakeholder engagement.
• Team Leadership & Talent Development Foster a high-performing, collaborative, and inclusive team focused on professional development, succession planning, and long-term career growth. Regularly assess team capabilities to identify strengths, development opportunities, resource gaps, and future talent needs. Build organizational capability by recruiting, retaining, and developing top marketing and communications talent. Serve as a coach-and-player, providing strategic leadership while directly contributing to high-priority initiatives when needed.
• Business Development & Market Positioning Partner with regional and local leadership, Client Relationship Leaders, Practice Area leaders, and sector-specific marketers to support growth in existing markets and expansion into new ones. Provide strategic oversight for high-profile business development activities including pursuits and public engagements. Leverage Gensler's research, thought leadership, and intellectual property to strengthen market relevance and support client engagement.
• Communications, Brand & Content Lead integrated internal and external communications strategies that strengthen brand visibility, employee engagement, and market positioning. Partner with regional leadership to develop internal communication programs that foster connectivity, alignment, and shared purpose across offices and teams. Oversee public relations, media engagement, social media strategy, thought leadership, awards programs, and executive visibility efforts.
• Operations, Standards & Governance Work with the Regional Managing Principals, Office Managing Directors, Practice Area and Studio leaders to develop the regional marketing and communications budgets, overseeing investments across pursuits, events, content creation, photography, video, awards, and related initiatives. Oversee regional marketing operations, leveraging CRM platforms, business intelligence tools, email automation, social analytics, and emerging technologies to generate actionable insights. Establish and drive standardization of marketing processes, tools, reporting, templates, and best practices in partnership with Firmwide Marketing teams. Monitor performance, measure ROI, and deliver insights that inform strategic decision-making and resource allocation. Represent the region within Gensler's global marketing and communications network, sharing best practices and contributing to firmwide innovation.

Requirements

• 15+ years of progressive experience in marketing, communications, business development, or related disciplines, preferably within architecture, design, real estate, or professional services.
• Demonstrated success leading multi-office, geographically dispersed, and cross-functional teams within complex, matrixed organizations.
• Proven ability to build trusted partnerships with executive leadership and influence decision-making without direct authority.
• Strong strategic planning skills with the ability to translate vision into actionable plans, measurable goals, and successful outcomes.
• Experience creating and managing regional marketing plans, business development strategies, and performance targets.
• Track record of leading through consensus while building alignment, trust, and commitment across diverse stakeholder groups.
• Demonstrated success identifying organizational strengths, talent gaps, and development opportunities to build high-performing teams.
• Exceptional written, verbal, and presentation communication skills, with strong design literacy and the ability to elevate creative output.
• Proficiency with CRM platforms (Salesforce preferred), Microsoft Office Suite, Adobe Creative Suite, social media platforms, marketing automation tools, and emerging visualization technologies.

Benefits

• We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities.
• Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off.