GenScript/ProBio

Regional Marketing Director

USA (Remote)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own regional demand generation and cross-functional marketing execution to translate global priorities into local pipeline, with a strong focus on collaborating with sales and tailoring programs for GenScript’s product and service portfolios.

  • Regional Demand Gen: Drive integrated campaigns across digital, email, events, and enablement to generate qualified leads.
  • Sales Alignment & Pipeline: Partner with regional sales to improve lead follow-up, conversion, and funnel performance.
  • Field & Events: Own regional events and field marketing programs to advance demand and customer engagement.

Job Description

  • Growth Strategy & Alignment: Develop and execute regional marketing plans aligned with global priorities and regional commercial goals.
  • Demand Gen & Lead Handoff: Lead segment-tailored demand generation campaigns across digital, email, events, and sales enablement channels.
  • Sales Collaboration & Pipeline: Partner with sales leadership to identify growth opportunities, support pipeline development, and improve lead follow-up and conversion.
  • Events & Field Marketing: Own regional event strategy, including conferences, tradeshows, seminars, roadshows, customer workshops, live events and partner activities.
  • Campaign Localization: Localize global campaigns, product launches, messaging, and content for regional markets and customer segments.
  • Cross-Functional Growth Support: Collaborate with product marketing and business units to support growth across GenScript’s product and service portfolios.
  • Performance & Budget Tracking: Track and report campaign performance, including lead quality, conversion, pipeline contribution, event ROI, and marketing investment efficiency.
  • Budget & Vendor Management: Manage regional marketing budget, vendors, agencies, and cross-functional execution.
  • People & Team Growth: Lead and develop regional marketing team members as applicable.

Marketing Team

Marketing Roles Posted (Last 30 Days)
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