Responsibilities

• Lead and Own Regional Marketing Strategy
• Sets 3Y Marketing Strategy; drivers, priorities, resource and capabilities required.
• Identifies unmet customer/market needs and opportunities for growth requiring global prioritisation/input eg npd, chassis and campaigns
• Responsible for proposing the annual Marketing investment within 3Y strategy, balancing short and long term pipeline build
• Ensures President and Regional LT are aligned to Marketing Strategy and works with these partners to gain support, influence priorities and make necessary in-flight trade offs.
• Deliver compelling growth drivers and initiatives for customers, through category and applications
• Using insight, partner with TS, Sales and Global Marketing to define value creation opportunities for regional category deployment, subsequently lead creation of limited new value propositions by category
• In partnership with Regional TS and relevant Global Functions, strengthen and/or tailor globally owned npd and chassis value propositions to execute at speed in region
• Define an 18 month rolling category programme (not strategy) for execution and to build capability in Sales
• Bring marketing and category knowledge, including face to face, to key strategy accounts as per the customer segmentation

Requirements

• Significant experience in Brand, Marketing and Communications roles including Marketing Strategy leadership positions.
• B2B experience is advantageous.
• Experience in the Food and Beverage industry.
• Broad experience across the Marketing discipline from strategy, positioning, asset creation and execution, measurement and evaluation and developing marketing capability in others.
• Proven delivery of Marketing Strategy and complex multi-channel execution, with expertise in digital first marketing
• Has created and led high performing and impact marketing teams/functions and capability in matrix organisations
• Consistent evidence of commercial wins through successful Marketing and Sales interface and partnerships
• Ability to influence multiple stakeholders within a complex organization.
• Excellent communication and collaboration skills leading to reputation as a highly influential senior leader

Preferred

• Experience in the Food and Beverage industry
• Experience in B2B Marketing leadership roles

Benefits

• Medical, Dental, Vision coverages
• Paid time off package, including vacation, sick time, and 16 weeks of paid parental leave
• 401K with company match
• Company paid life insurance
• Additional benefits at not cost to employee such as: Lifestyle Spending Account, Identity Theft protection, Employee Assistance Program, telemedicine and more!
• ERGs that support various communities