Responsibilities

• Strategic Planning & Execution and Brand Localization
• Conduct and maintain a Market Analysis to inform strategy, including regional demographics, economic trends, competitive landscape, brand positioning, and local decisioning of opportunities.
• Develop and execute a strategic regional marketing plan(s) that promotes and protects the brand within the region via sponsorships, events, community and colleague engagement, ensuring it is visible, relevant and meaningful in the local market; that aligns with corporate branding and compliance guidelines; and that optimizes resources, maximizes ROI, supports regional business goals, and captures a leadership platform in the community.
• Lead local sponsorship strategy, including identification, negotiation, activation, and management of tickets, tables, and suites.
• Manage local branding and advertising opportunities to enhance visibility and awareness.
• Position the organization as a regional thought leader by securing media and speaking opportunities for regional and national leadership.
• Respond to changing market conditions, regional needs, and corporate directives with creative, strategic solutions.
• Local Communications
• Develop compelling internal and external communications, including leadership messaging, colleague updates, social media, talking points, etc.
• Identify media opportunities and speaking engagements for Regional and Corporate leadership in partnership with Corporate/Regional Communications

Requirements

• Bachelor’s Degree
• 5+ years’ marketing, communications, or community relations experience
• Ability to travel 1) within the assigned region for events, meetings, and community outreach, including possible evening/weekend events; and 2) outside the region for Regional Marketing or Consumer and Regional Bank (CRB) meetings

Preferred

• Marketing experience with Banking or Financial services highly preferred.
• Strong understanding of marketing principles and strategies.
• Ability to work independently, manage multiple priorities, and adapt to a fast-paced environment.
• Proven success in managing events, sponsorships, and community engagement.
• Excellent written and verbal communication abilities.
• Demonstrated leadership and interpersonal skills.
• Ability to analyze data and make strategic decisions.
• Strong negotiation skills.
• Strong organizational and project management skills.
• Knowledge of the local market and competitive landscape.