Responsibilities

• Develops and executes CRM strategies focused on member engagement, retention, repeat purchase, cross-selling, and long-term customer value across Club Avolta and e-commerce programs
• Owns the North America CRM campaign calendar and lifecycle marketing roadmap, from strategy and planning through execution, measurement, and optimization
• Builds, deploys, and optimizes CRM campaigns and automated customer journeys using Salesforce Marketing Cloud across email, SMS, mobile app push notifications, and other relevant channels
• Develops audience segmentation, personalization, and test-and-learn strategies to improve relevance, engagement, conversion, and customer value
• Maps and optimizes the end-to-end member lifecycle, including enrollment, onboarding, engagement, retention, and reactivation
• Develops CRM strategies supporting Club Avolta loyalty and partner programs, including member acquisition and enrollment, engagement, points earning and redemption, and cross-selling across concepts to drive additional purchases during the customer’s airport journey
• Partners with Business Analytics to evaluate CRM performance and translate insights into actionable recommendations and continuous optimization
• Collaborates cross-functionally with Loyalty, E-commerce, Digital, Business Development, Analytics, IT, Marketing, Legal, and global teams to deliver CRM and broader customer initiatives
• Proactively identifies and helps resolve data, technology, and process barriers affecting CRM execution
• Serves as the North America CRM subject matter expert, supporting ongoing program enhancements and future CRM initiatives

Requirements

• Education and Experience: The combination of education and professional experience must exceed 5 years:
• In a leadership role: Requires 2 years of experience leading projects, influencing cross-functional teams, and coordinating CRM, loyalty, or customer engagement initiatives
• In a technical role: Requires 5 years of experience in CRM, lifecycle marketing, retention marketing, loyalty programs, e-commerce, or digital marketing, with demonstrated success developing and executing customer engagement and retention strategies
• A bachelor’s degree in marketing, Business, Communications, Analytics, or a related field may count for 3 of the 5 years of experience requirement
• In the industry: 3-5 years of Food & Beverage, Retail, Travel Retail, Hospitality, E-commerce, or other consumer-focused environments preferred
• Specialized Training:
• Training leads to an in-depth understanding of CRM, lifecycle marketing, customer retention, loyalty programs, and customer engagement strategies
• Advanced knowledge of Salesforce Marketing Cloud, including audience segmentation, campaign execution, journey development, testing, and optimization
• Knowledge of applicable data privacy and marketing communication regulations
• Specialized Skillset/Competencies/Traits:

Benefits

• Health, dental and vision insurance
• Generous paid time off (vacation, flex or sick)
• *401(k) retirement plan
• *Company paid life insurance
• *Tuition reimbursement
• *Employee assistance program
• Training and exciting career growth opportunities
• Referral program – refer a friend and earn a bonus
• *Benefits may vary by position so ask your recruiter for details.